Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Marketing for beauty brands affords a ton of creative freedom. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. View this post on Instagram.

Industry 101

Industry Social Media Hashtag Instagram 101

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Marketing Industry Instagram 111

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 163

Education Examples Content Nielsen 163

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Marketers Will Invest Heavily in YouTube Influencers.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. A more strategic approach to esports marketing.

Data 85

Data Strategy Marketing Sports 85

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. View this post on Instagram.

Campaign 91

Campaign Social Media Brands Apparel 91

Pam Moore

SEPTEMBER 26, 2018

That's what every marketer is going to focus on. I have worked in the technology, marketing and branding field for over 20 years. Facebook, Instagram or cat memes didn't invent fun. Heck, look at my personal brand, agency brand (Marketing Nutz)… they both have “NUT” in the name, front and center stage.

Brands 141

Brands Instagram Meme Banking 141

Social Media Strategies Summit

OCTOBER 30, 2019

But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. RESULTS: The Uplift launched in October 2018.

Brands 108

Brands Facebook Journal Issues 108

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. 2018 was a big year for IHOP, or should I say IHOB? Social media is a whole new ball game for brands. BTS [link].

Social Media Management 111

Social Media Management Social Media Brands Class 111

Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. CrunchGetsPersonal.

Social Media 91

Social Media Brands Instagram Training 91

Likeable

FEBRUARY 12, 2020

Gritty, the Philadelphia Flyers’ bright orange, furry, googly-eyed mascot, became an overnight sensation back in 2018 after his recreation of Kim Kardashian’s “Paper” magazine cover garnered 6.1 It allows fans to feel closer to the action and the “athlete as influencer” model gives players’ endorsements more authentic value than ever before.

Sports 66

Sports Brands Authentication Meme 66

Buffer Social

MAY 8, 2019

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. We’re not a dream, we’re a drink,” the brand stated in a 2018 advert. Market where your customers are. Zenner shared. “Not

Industry 74

Industry Meme Survey Authentication 74

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Always share new listings hitting the market to your social accounts. And, 37% of realtors believe drone video footage is one of the most important emerging marketing trends. Market update.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Later

JULY 10, 2019

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. We’re even seeing influencer partnerships develop on IGTV! View this post on Instagram.

Trends 85

Trends Instagram Feed Feedly 85

Pam Moore

SEPTEMBER 26, 2018

That's what every marketer is going to focus on. I have worked in the technology, marketing and branding field for over 20 years. Facebook, Instagram or cat memes didn't invent fun. Heck, look at my personal brand, agency brand (Marketing Nutz)… they both have “NUT” in the name, front and center stage.

Brands 60

Brands Instagram Meme Banking 60

Pam Moore

NOVEMBER 21, 2018

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. What did 3,000 top marketing leaders say when asked if they engage publicly on Facebook? .

Metrics 60

Metrics Engagement Social Media Training 60

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. Social media monitoring has become essential to any company’s digital marketing strategy. Another excellent example is the carousel post of memes Netflix’s marketing team created for Squid Game.

Social Media 59

Social Media Apple Trends Reputation 59

Pam Moore

NOVEMBER 21, 2018

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. What did 3,000 top marketing leaders say when asked if they engage publicly on Facebook? .

Metrics 60

Metrics Engagement Social Media Training 60

Hootsuite

NOVEMBER 28, 2019

“With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. The appeal of Facebook Live is its unedited and raw nature,” adds Hootsuite’s former social media marketing coordinator, Christine Colling. Collaborate with an influencer.

Video 145

Video Facebook Notification API 145

Buffer Social

AUGUST 19, 2018

Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Meme 61

Meme ROI Hashtag Facebook 61

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. If you’re comparing your body, house, or lifestyle to those perfect Instagram influencers, and it’s making you feel bad, you can unfollow them!

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Why TikTok Should Be Part of Your Marketing Strategy. TikTok Influencer Marketing Content.

How To 119

How To Marketing Hashtag Influencer 119

Hootsuite

SEPTEMBER 26, 2019

While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. We analyzed strategies and rounded up advice from several top Instagram influencers to give you 17 expert tips. Follow these tips from influencers to learn how to get Instagram famous the authentic way.

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Influencer Instagram Tips How To 111

Later

MAY 24, 2020

For example, instead of saying “lunch break” on our stand-up channel, our VP of Marketing would say “mental health break to go for a walk with my daughters” . If you’re comparing your body, house, or lifestyle to those perfect Instagram influencers and it doesn’t make you feel good, unfollow them.

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Eight Twitter Marketing Stats.

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LinkedIn Instagram Hubspot Twitter 183

Later

SEPTEMBER 8, 2019

Instagram memes taking over your feed? That’s because this year’s biggest trend is using memes to boost your Instagram engagement, and brands quickly jumped on board! In the following post, we look at how you can get involved and use Instagram memes for business: What are Instagram Memes? Pop-cultural?

Meme 65

Meme Instagram Engagement How To 65

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

NOVEMBER 4, 2022

You might not have reach like reigning TikTok king Khaby Lame, but you could still influence your college roommate to submit a job application. Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.”

Company 103

Company HootSuite How To Meme 103

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? These TikTok statistics will help you tell the forest from the memes. Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade.

Marketing 145

Marketing Statistics Hashtag Startup 145

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. Love Island viewers prolifically use social media to express opinions, comment on results and engage with memes. Make a genuine connection with influencer marketing. But how effective are influencers for your business?

Trends 121

Trends Strategy Tips Meme 121

Sprout Social

OCTOBER 10, 2018

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Why marketers need social media personas. Perhaps you’re marketing toward baby boomers. A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT.

Social Media 106

Social Media Engagement Brands How To 106

Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. Social Media Predictions #6: Meme Culture is Here to Stay (at Least for 2021!). We bet you are! Take @ritual for example.

Social Media 120

Social Media Strategy Meme Instagram 120

Sprout Social

SEPTEMBER 25, 2018

The platform’s dedicated gaming section boasts nearly 80 million subscribers as of September 2018 and represents some of YouTube’s most-viewed content. A post shared by Erin 💖👾💖 (@erinplaysgames) on Jun 23, 2018 at 6:49pm PDT. — ZSleyer (@ZSleyerDE) September 19, 2018. And hey, why not?

Social Media 91

Social Media YouTube Meme Communities 91

Razor Social

APRIL 4, 2018

Helga Moreno is a passionate content creator and marketer at Ahrefs and she has written this fantastic post about link building. You can measure the authority of a linking page with the help of your favorite marketing tool. Very often influencers seem hard to approach, especially to newbies. It’s still really important.

NoFollow 98

NoFollow Directory Press Release Syndication 98

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. Posted by Citadel Careers on Wednesday, May 16, 2018.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022.

How To 111

How To Metadata HootSuite Retail 111

Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. Social Media Predictions #6: Meme Culture is Here to Stay (at Least for 2021!). We bet you are! Take @ritual for example.

Social Media 64

Social Media Strategy Meme Instagram 64