Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community.

Industry 101

Industry Social Media Hashtag Instagram 101

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. By now, you’ve probably heard of the emerging social media site, TikTok.

Brands 114

Brands Meme Hashtag Campaign 114

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign.

UGC 56

UGC Brands Apparel Content 56

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. 70% of Instagram’s hashtags are branded.

Buy 111

Buy Instagram How To Geotagging 111

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Promoting a #hashtag. SpotifyWrapped (UGC/hashtag campaign). Note that a campaign is the sum of its parts. Measurable.

Campaign 135

Campaign Engagement Marketing Hashtag 135

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Trend#3: UGC Will be King Across all Marketing Channels. Cost per conversion from UGC images.

Influencer 75

Influencer Trends Brands UGC 75

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. Takeaway: Invest in UGC. Ask yourself this.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. Morphe’s Instagram game is strong, with over 7 million followers.

Campaign 45

Campaign UGC Hotels Content 45

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. The secret is in the content.

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

APRIL 17, 2019

Instagram Stories really came into its own in 2018. Isle features UGC of their customers in blog posts. Brands can leverage more UGC when they encourage followers to use branded hashtags and mentions. Artificial intelligence is helping to improve UGC collection and deployment. The numbers are hard to argue with.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

DECEMBER 18, 2018

Throughout 2018, brands moved beyond partnering with influencers and microinfluencers to leveraging nanoinfluencers — users with less than a thousand followers. To convert these engagements into sales, brands should leverage the content generated by their Instagram community on channels other than Instagram (UGC). Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Later

JUNE 12, 2019

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . Similarly, @shopbando shared several posts this year to mark Mental Health Awareness Month, and even created their own hashtag #InternationalICryAtWorkDay to raise awareness: .

Instagram 73

Instagram UGC Feed Feedly 73

Later

NOVEMBER 14, 2018

Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018. To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand.

Instagram 58

Instagram Tips Marketing UGC 58

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Hailley : Instagram is a very promising platform in terms of both organic posting AND advertising in 2018 and beyond. billion monthly active users by the end of 2018.

Instagram 75

Instagram Strategy Tips How To 75

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

Campaign 111

Campaign Social Media Metrics Trends 111

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. The hashtag campaign “Opt Outside” has been a hit. . These little things – logo placement, color, font, hashtags — they make a difference! .

Social Media 67

Social Media SMS UGC Marketing 67

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Later

SEPTEMBER 19, 2018

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people. People who could turn into followers.

Small Business 61

Small Business Instagram Strategy Hashtag 61

Later

DECEMBER 18, 2020

Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. Why does this matter? Tip #4: Drive Traffic & Make Sales Using Linkin.bio by Later.

Instagram 52

Instagram How To URL Hashtag 52

Later

DECEMBER 18, 2020

Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. Why does this matter? Tip #4: Drive Traffic & Make Sales Using Linkin.bio by Later.

Instagram 52

Instagram How To URL Hashtag 52

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Perhaps try using UGC or customer content to help engage your audience even better! If you were on Twitter, or even the internet, in 2018, it’s likely you remember the great debacle of iHop temporarily changing its name to iHob.

Brands 55

Brands Meme Trends UGC 55

Later

JUNE 14, 2019

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever. Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. This is how it works.

Hashtag 96

Hashtag Instagram How To Analytics 96

Later

JANUARY 1, 2021

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account! Why Instagram Hashtags Are Important.

Hashtag 99

Hashtag Instagram UGC Communities 99

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! A 2018 study found that 78% of Americans have found products on Facebook that they later purchased. #24:

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

FEBRUARY 19, 2020

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. In fact, according to our research , influencers who post with 10+ hashtags get an average engagement rate of 6%! .

Hashtag 82

Hashtag Instagram UGC Comments 82

Later

JANUARY 1, 2021

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account! Why Instagram Hashtags Are Important.

Hashtag 52

Hashtag Instagram UGC Communities 52

Later

JUNE 17, 2020

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever! Instagram for Business Tips #3: Use the Best Hashtags for Your Content . A post with at least one Instagram hashtag averages 12.6%

Instagram 80

Instagram Hashtag How To UGC 80

Social Media Strategies Summit

DECEMBER 7, 2018

User Generated Content (UGC) was one of the biggest marketing trends of 2018, and it isn’t going away any time soon. More than 86% of businesses are utilizing UGC as part of their marketing strategy. Consumers like the authenticity of UGC over standard brand posts. User Generated Content.

Social Media 106

Social Media UGC Marketing Discount 106

agora pulse

JANUARY 23, 2019

If people are discovering your products due to a well-timed hashtag search, seeing you tagged in someone’s post, or coming across you in the explore section, they might be finding out about your brand for the first time. Leveraging UGC to Its Fullest Potential. UGC helps people like and trust you. Optimize Your Profile.

Instagram 120

Instagram Tips UGC Hashtag 120

Later

MAY 29, 2020

Huw and I met in March 2018, at a @thedolectures workshop in London. Instagram Community Tip #4: Develop a Consistent UGC Strategy. UGC is brilliant as it allows specific community members to feel like VIP contributors, while the wider community benefits from seeing real people using and enjoying your products or services. .

Communities 78

Communities Instagram UGC How To 78

Social Media Strategies Summit

JANUARY 18, 2019

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). Hashtag & influencer insights. Increasing website traffic. Expanding reach. Driving conversions.

Influencer 100

Influencer Tools UGC Marketing 100

Sprout Social

AUGUST 21, 2018

This tutorial Story breaks down step-by-step how to take the perfect photo using a Galaxy device: And as a sort of call-to-action, Samsung encourages followers to share their creations using the #withGalaxy hashtag for the opportunity to be featured in their feed: And hey, that leads us directly to our next point! Behind-the-Scenes Stories.

Instagram 89

Instagram How To Hashtag Feed 89

Later

MAY 29, 2020

Huw and I met in March 2018, at a @thedolectures workshop in London. Instagram Community Tip #4: Develop a Consistent UGC Strategy. UGC is brilliant as it allows specific community members to feel like VIP contributors, while the wider community benefits from seeing real people using and enjoying your products or services. .

Communities 60

Communities Instagram UGC How To 60

Social Media Strategies Summit

OCTOBER 1, 2020

In 2018, they built first-of-kind video production solutions for YouTube’s customers. Many times, authentic and UGC-style content tends to perform better than the beautifully shot, long-form video content that many brands believe they need. Canvas+Co share video best practices. embraced this with their Eyes.Lips.Face.

Team 130

Team UGC Video Training 130

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage. They created a simple, clear campaign hashtag. Tell us who could use a 6 pack and why.

Campaign 145

Campaign Social Media Travel Hashtag 145