Hootsuite

JULY 5, 2023

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. So, what do you need to know about APIs as a social media user or professional? 1 Social Media Tool Create. 1 Social Media Tool Create. Free 30-Day Trial What is a social media API?

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API Social Media HootSuite Reddit 89

Ignite Social Media

NOVEMBER 18, 2020

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions. What is Parler?

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Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

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Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). How the Twitter Algorithm Works.

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Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Hey, we totally get it.

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Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

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Keyhole.co

OCTOBER 28, 2020

However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay. Which social media strategies were the most successful on 2020? How can these help inform our social media strategy for 2021? Jump Links: Social Media Strategies in 2020 1.

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Social Media Strategy Influencer Instagram 124

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Content ideas for social media and the beauty industry.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Tell us who could use a 6 pack and why.

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Buffer Social

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so. Twitter algorithm.

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Organization Flipboard Social Media Company 108

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. That can add up fast.

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Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. 26% of hospitals currently use social media.

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Training Industry Social Media Health Care 99

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active.

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Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

JULY 30, 2018

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? Here’s how using a social media listening solution can help. Which social network has the highest volume of conversation for this particular brand?

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Social Media How To Social Networking Conversation 88

agora pulse

JULY 3, 2019

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. As the director of a marketing agency specializing in financial services, I need to stay updated with the latest rules and how to apply them to social media.

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Social Media How To Influencer Policies 117

Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

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Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

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Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Personal branding.

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LinkedIn Microsoft B2B Marketing 112

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Teens loved it.

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Education Examples Content Nielsen 163

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., Guest post by David Gutierrez. Influencer Marketing Going Micro.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. Are you up for the challenge?

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Trends Social Media CPA Sports 145

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. important; }. Not yet, at least.

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Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly.

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agora pulse

OCTOBER 13, 2020

As a social media marketer, you don’t have any excuse not to give video content a try. If you don’t know where to start or what video content you need for social, you’re in the right place for help. A recent Animoto survey shows that a brand’s social media presence plays a huge role in making a purchase decision.

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Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Much of the software that’s used to automate Instagram activity defies network guidelines. It’s a much better idea to customize your posts for the specific requirements and demographics of each social network.

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Hootsuite

APRIL 8, 2021

A good social media strategy starts with a sound understanding of your audience. Check the analytics on your other social media channels to learn who follows you there. With your goals defined, it’s easier to identify important social media metrics to monitor. What hashtags do you use?

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Keyhole.co

JANUARY 6, 2022

at that time, so China decided to merge it into TikTok in 2018. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. Now, with over 2.6

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Marketing Hashtag Trends Influencer 52

Hootsuite

JULY 15, 2020

— Dr. Alex Fenton (@alexfenton) November 16, 2018. Gather this information from: Social media analytics , especially Facebook Audience Insights. Learn which social channels your audience uses. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors.

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Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

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Instagram Strategy Facebook Social Networking 100

Ignite Social Media

SEPTEMBER 12, 2016

advertisers with international diversification kicking in by 2018. of social network users) than ad dollars (2.3%). Earlier this week, Twitter joined other social networks in allowing high profile accounts to take 70% of the revenue from their video tweets. Nearly all of that money (95%) will come from U.S.

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Twitter Mobile Banking Hashtag 60

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. — Jordannn (@lockha12) August 15, 2018. What bugs are popping up in our software products?

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Questions Data Focus Group Analysis 121

Sprout Social

SEPTEMBER 24, 2018

Instagram is now the third largest social network. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. Swipe up call-to-actions are available in videos.

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Instagram Fashion Hashtag Video 103

Hootsuite

MARCH 16, 2020

TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Hashtag Challenge : Ad appears on the Discovery page. Hashtag Challenge: $150,000 for six days. . This has happened on other social networks as more advertisers join the platform. TikTok users span 150 countries worldwide.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

OCTOBER 30, 2019

As with most established social media platforms , Twitter’s user growth has been evening out for a while. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. That number is up 17% since Q3 2018, according to Twitter’s Q3 2019 report. General Twitter stats. Twitter’s U.S.

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Twitter HootSuite Marketing Comparison 112

Keyhole.co

OCTOBER 14, 2020

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. was then bought by tech company ByteDance in August 2018 and rebranded into the TikTok you know and love today.

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