Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Tip #4: Use Hashtags.

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Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. CrunchGetsPersonal.

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Social Media Brands Instagram Training 94

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role.

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Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? billion views.

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Trends Influencer Strategy Hashtag 145

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. To the right, there’s a heart icon to “like,” a speech bubble to “comment,” and a “share” icon to either post on social media or send as a text message.

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Later

MAY 24, 2020

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. on the pulse of what’s trending right now. .

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Social Media Management Social Media Tips Instagram 98

Later

JULY 3, 2020

This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. We even launched our very own IGTV series called Screen Time with Later where we recap the top trends, cultural moments, and social media news of the week! View this post on Instagram.

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Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

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Social Media Management Social Media Tips Feed 110

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media. Philadelphia Flyers.

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Pixlee

SEPTEMBER 9, 2019

Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes.

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Brands Meme Trends UGC 55

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

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Instagram Strategy Facebook Social Networking 101

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US. For more information on other social media image sizes, check out our always up to date guide below!

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List Guidelines Facebook CPC 107

Buffer Social

AUGUST 19, 2018

Looking to catch up on the latest social media news, but short on time? Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. We have you covered!

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Meme ROI Hashtag Facebook 61

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

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Social Media HootSuite Education Social Media Management 143

Sprout Social

SEPTEMBER 25, 2018

And it should come as no surprise that social media for gamers is essential for doing just that. Whether you’re looking to grow your Twitch following or tap into a larger audience, we’ve highlighted the must-do social media tactics for gamers looking to fine-tune their online presence. Locking down your brand.

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Social Media YouTube Meme Communities 93

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. Are you up for the challenge?

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Trends Social Media CPA Sports 145

Buffer Social

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  Even if you slot them into your social calendar as a placeholder, you’re on the right track for now.  ⚡ Looking to start a new calendar from scratch?

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List Social Media Content Fashion 96

Keyhole.co

OCTOBER 14, 2020

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. was then bought by tech company ByteDance in August 2018 and rebranded into the TikTok you know and love today.

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How To Marketing Hashtag Influencer 119

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? These TikTok statistics will help you tell the forest from the memes. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? important; }.

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Marketing Statistics Hashtag Startup 145

Hootsuite

AUGUST 27, 2019

That’s why tutorials or how tos crush it on social media. Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. You can also share a funny meme or—if you dare—create one for yourself. A post shared by apple (@apple) on Jan 1, 2018 at 9:01am PST. Use a daily hashtag.

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Instagram Engagement Hashtag Delicious 111

Hootsuite

NOVEMBER 13, 2019

Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Read our guide on how to make the most of the second screen social trend.

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Marketing Survey Mobile Trends 111

Sprout Social

JULY 26, 2022

This guide answers all the burning questions on the biggest shift in social media since the algorithmic feed. Images (like graphics, memes or photography). Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A That’s where we come in. Who is she?

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Brands Content Project Social Media Management 76

Sprout Social

FEBRUARY 11, 2020

While this is a plus for users, whenever an algorithm is implemented or updated, it leaves many marketers concerned that the hard work they put into their content and social media strategy is going unnoticed. How to turn off the Twitter algorithm. You can do this by tapping the blue sparkles icon in the top menu. Consistency is key.

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Twitter Curation Feed Feedly 139

Buffer Social

SEPTEMBER 9, 2019

YouTube is a bit of a different animal when it comes to social media marketing, particularly because it has such a heavy emphasis on, well, video content. On Instagram, you can upload a pretty photo or a meme. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. or a seasoned pro.

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CPM YouTube Survey Mobile 75

Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. A post shared by Glossier (@glossier) on Jun 12, 2018 at 6:16am PDT.

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Social Media Hashtag Instagram Meme 141

Later

DECEMBER 5, 2018

2018 was a big year for Instagram! Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Popular on Instagram in 2018. Top Brands on Instagram in 2018.

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Trends Instagram Review API 60

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin.

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Brands Meme Hashtag Remix 145

Hootsuite

AUGUST 26, 2019

Knowing your audience is one of the most important guiding principles for every social media marketer. — Twitter Business (@TwitterBusiness) December 13, 2018. For example, in April, the Monterey Bay Aquarium decided to break from its serious, credible tone by tweeting a series of memes: 5 Jobs Sunfish Edition.

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Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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Hootsuite

OCTOBER 29, 2019

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Bonus: Get the always-up-to-date social media image size cheat sheet. 12 tips for creating visual content on social media. Need proof? Start here.

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Social Media Engagement Tips Content 110

Hootsuite

MAY 20, 2020

Especially since the algorithm’s first appearance on the platform made #RIPTwitter a trending hashtag. Twitter’s algorithm, like most social media algorithms , is all about personalization. — Twitter (@Twitter) December 18, 2018. 2018: Top Tweets vs. Latest Tweets. Keep an eye on trending hashtags.

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Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve. Creative social media post ideas for all the major platforms.

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