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How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. First off, bear in mind that Reels are mobile-only. Add a video caption and include relevant hashtags. Tag friends or collaborators.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. Source: Mobile Marketer.

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. Searching Twitter on mobile.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Hashtag Challenge: $150,000 for six days. .