Sustainable Fashion Searches Surged In 2018
Forbes Social Media
NOVEMBER 19, 2018
Lyst's Year In Fashion 2018 reveals searches for sustainable and ethical brands are trending.
What is Earned Media?
Sherrilynne Starkie
FEBRUARY 18, 2020
Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. Here Toronto’s Beckerman Twins who post almost daily featuring makeup brands, fashions and fun things to do. I first published them in 2006 and then updated them 2018. FitbitVersa 2 Review.
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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018
Buffer Social
JANUARY 30, 2018
If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content. In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and.
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Top 19 Children’s Day social media posts
Unmetric
OCTOBER 31, 2019
We noticed brands like Fashion at Big Bazaar, Bewakoof, Nykaa, and Zomato India engaging with their fans by bringing back their beautiful memories of the past. Hyundai India ran a campaign called #BrilliantKidsMotorShow 2018 which became a huge hit on social media. Fbb – India’s Fashion Hub. Mother Dairy Ice Creams.
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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories
Ignite Social Media
APRIL 2, 2019
Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits. Shorty Awards Finalist for Retail & E-Commerce. 88% year-over-year increase in last-touch sales attribution from social media.
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International Start a Blog Day Class of 2018
ProBlogger
FEBRUARY 7, 2018
Congratulations to the Class of 2018! Fashion & Beauty. Fashion & Beauty. Class of 2018 Scholarship Winners We selected five scholarship winners who caught our attention and imagination with their new blogs. The post International Start a Blog Day Class of 2018 appeared first on ProBlogger. Handmade Craft.
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The key to Victoria’s Secret social media success
Unmetric
OCTOBER 13, 2019
The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. From the chart below, you can see two visible dips in followers count in July and November of 2018.
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Surprise and delight: What it is and brands who get it right
Sprout Social
OCTOBER 17, 2022
Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. The iconic bag is only available for sale online and is known for selling out within seconds, but Telfar surprised fans with the opportunity to secure one during New York Fashion Week 2022. nene_la_shiro.
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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy
SocMed Sean
FEBRUARY 10, 2022
As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, marketing opportunities and engagement tools have grown in similar fashion. In similar fashion, the Reached Audience metric shows the demographics about the people who saw, but did not interact with, your posts.
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13 most engaging Onam social media posts
Unmetric
AUGUST 16, 2019
However, the volume of posts around Onam saw a dip in 2018 across all the social networks. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. In 2018, brands on Facebook received over 2x more interactions than on Instagram and 256x more interactions than on Twitter. Max Fashions. Cadbury Gems.
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Three Must-Haves for a Successful Conversion Campaign
Ignite Social Media
FEBRUARY 7, 2019
We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. The primary purpose of the campaign was to drive referrals to boat manufacturers.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
anyone who doesn’t work for a retail or fashion brand). Hosting Larger-Scale Events SEA’s first large-scale influencer event promoted the 2018 holiday travel season and showcased the airport’s range of retailers and restaurants. Let’s get into it! As social media manager, the responsibility landed with Abbey.
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130 17 most engaging Ganesh Chaturthi social media posts
Unmetric
AUGUST 13, 2019
To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. Max Fashion. A post shared by Cashify (@cashify) on Sep 17, 2018 at 10:39pm PDT. A post shared by Faasos (@faasos) on Sep 12, 2018 at 10:02pm PDT. Sundaram Mutual. Utkarsh Bank.
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started
Social Media Strategies Summit
APRIL 8, 2021
As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. For instance, in this post, the brand lifts the lid on what it’s like to be part of a fashion shoot: Image source. Example: Balmain.
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10 Great Social Commerce Examples to Get Inspired
Social Media Strategies Summit
MARCH 25, 2021
Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line. Image Source: TechCrunch ). This wasn’t just another sneaker launch. By the end of the campaign, the brand had surpassed its goals by 127%.
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Back to School Social Media Trends
Ignite Social Media
JULY 26, 2019
in estimated retails sales for Back-to-School 2018 An estimated $55 billion of this was back-to-college spending 29 million households participating in k – 12 back-to-school shopping $510 average total spending by parents. Of the top-8 back-to-college Pinterest searches in 2018, 6 out of 8 were centered around dorm room décor.
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Top 10 Brands Killing It on Instagram
Social Media Strategies Summit
JANUARY 3, 2019
2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.
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139 Social Media Roundup: Super Bowl LII
Ignite Social Media
FEBRUARY 7, 2018
— NFL (@NFL) February 5, 2018. — RamTrucks (@RamTrucks) February 5, 2018. — Pepsi (@pepsi) February 1, 2018. In true Wendy’s fashion, they were roasting McDonald’s and followers throughout the game. — Wendy's (@Wendys) February 5, 2018. pic.twitter.com/QP6UducMYa. Ram Trucks.
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Instagram Demographics That Matter to Social Media Marketers in 2020
Hootsuite
FEBRUARY 4, 2020
1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). Some seniors are even using the platform to showcase their fashion sense. A post shared by ZARA Official (@zara) on Sep 26, 2018 at 5:06am PDT. 43% of U.S.
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The Return of the “Marketing Mix”
Buzz Marketing for Technology
JANUARY 3, 2018
Fashions change. . Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.
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87 Ignite Social Media Receives Audience Honors at Shorty Awards
Ignite Social Media
JULY 31, 2019
Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits.
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Best Brands on YouTube: Our Top 10 of 2019
Social Media Strategies Summit
MAY 24, 2019
Victoria’s Secret takes their fashion show omnichannel. Victoria’s Secret was the first (in 2010) to televise their fashion show. At the time, this cutting edge move took the fashion show from an event for the few and made it a must-see show for the masses. TAKEAWAY: Don’t focus too heavily on the product.
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TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word
Oktopost
NOVEMBER 28, 2021
Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. Host Jennifer Gutman of Oktopost welcomes Rich Stone as he explores some good old-fashioned sales and marketing alignment through intent data.
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Understanding Twitter verification in 2020
Sprout Social
AUGUST 25, 2020
— Twitter Verified (@verified) February 26, 2018. In May 2018, Twitter verified politicians who appeared on general election ballots and introduced US election labels to indicate in which race politicians were running. — Kayvon Beykpour (@kayvz) July 17, 2018. Government and politics. Journalism and media.
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139 20 Most followed brands on Instagram
Unmetric
AUGUST 2, 2019
Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Top brands on Instagram.
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok
Social Media Strategies Summit
OCTOBER 3, 2019
TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. 1 GUESS Launches First-Ever Fashion Takeover on TikTok. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing.
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114 7 Brands Achieving Killer Results on Facebook
Social Media Strategies Summit
OCTOBER 30, 2019
RESULTS: The Uplift launched in October 2018. In fact, more than 81% of the top Facebook posts in 2018 were videos. In true Halloween fashion, stroll through our neighborhood. Posted by Chevrolet on Wednesday, October 31, 2018. Aflac exceeded 2019’s goal of $1.5 3 CBS Spreads Goodwill with The Uplift.
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108 Lights, camera, Instagram TV: Everything you need to know about IGTV
Sprout Social
SEPTEMBER 24, 2018
Like good ol’ fashioned television, IGTV has channels, which brands use however they like. For instance, Louis Vuitton truly embraced the power of vertical video in their twelve-minute snapshot of the Men’s Spring/Summer fashion show for 2019. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT.
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5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018
Laurel Papworth
MARCH 21, 2018
Your Planner: Place the opening of the Olympics, or Fashion Week or Talk Like a Pirate Day or International Women’s Day in the planner along with end of Financial Year, budget deadlines and office closures. What “voice” worked best on Twitter? Analytics, Memory Planning. Social Media Outcome: Better outcomes overall.
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13 Experts Share Their Instagram Predictions for 2019
Later
DECEMBER 12, 2018
And if you want to take a look back, check out our 2018 Instagram Year in Review! We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform. By far, Instagram Stories saw the biggest number of new features in 2018, including new creative tools, fonts, stickers, and tools for businesses.
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation
Social Media Strategies Summit
APRIL 21, 2023
Inspired by the viral #BlackPantherChallenge in 2018, another movie challenge is sending kids to theaters to see characters that look like them on the big screen. duolingo #dulapeep #balenciaga #fashion ♬ this is viral lol – libra But even they don’t always get it right. duolingo am I the new face of balenciaga?
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130 25 brands every social media manager should follow on social
Unmetric
MAY 28, 2019
2018 was a big year for IHOP, or should I say IHOB? Fashion Nova. This fashion brand is Instagram-famous and relies heavily on influencer marketing. Fashion Nova not only has inclusive clothing ranges, but also uses influencers of different sizes, races, and ethnicities, making it all the more diverse. BTS [link].
8 ways to effectively extend your Instagram reach
Sprout Social
DECEMBER 10, 2018
A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. For example, ANNA sourced photos from their Instagram to flesh out their fashion-based blog posts. Tap to shop her look 💚💚 A post shared by ANNA (@shopatanna) on Oct 29, 2018 at 5:52am PDT. CaramelBruleeLatte.
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How B2B Tech Marketing on Twitter is Changing (Research)
Webbiquity SMM
AUGUST 27, 2019
But they haven’t left the platform in a linear or random fashion. While 69 companies in this group abandoned Twitter in all of 2018, there were 35 drops in just the first five months of 2019, which projects out to 84 companies on an annualized basis for this year. Left unchecked, this would create a death spiral for Twitter.
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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers
agora pulse
JUNE 9, 2020
In 2018, Pinterest introduced promoted carousels. As of 2018, Pinterest stopped supporting the old Buyable Pins. The Pins focused on things like palette colors, beauty tips, new products, and fashion influencers. In fact, 98% of Pinners say they’ve tried new things they found on Pinterest. Home, Garden, Pool/Spa. Entertainment.
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Social Spotlight: Adobe and How to Borrow from B2C
Sprout Social
FEBRUARY 27, 2020
A post shared by Adobe (@adobe) on Sep 30, 2018 at 3:50pm PDT. Online fashion trunk shows ???People Although we’re wrapping up #Adobe_CreateJoy, take a hint from @heysp & keep doing what you love. Stay tuned to see what theme we have in store for next month ??. Don’t be afraid of emotion. View this post on Instagram. Podcasts ???Online
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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
Sprout Social
APRIL 14, 2021
in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. By fashion industry standards, Remi would be considered plus size. The TikTok boom is in full effect. Since the platform first became available in the U.S.
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145 2019 Influencer Marketing Trends for Brands
Pixlee
NOVEMBER 20, 2018
In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Here are the most important trends we’re expecting to see in 2019. .
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Instagram is Testing a New Product Launch Feature
Later
SEPTEMBER 30, 2019
Here’s everything you need to know: Since early-2018, the platform has launched nearly a dozen features to make it easier for people to shop — everything from shopping stickers in Instagram Stories to their native checkout feature which lets you buy products without ever leaving the app.
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How to define and share your core brand values effectively
Sprout Social
JANUARY 12, 2023
For Days , a sustainable fashion brand, also shares their brand values on their website. When we refreshed our brand values in 2018, Sprout’s leaders followed a pretty rigorous process because they knew how important it was to get them right. Serve360 [link]. — Marriott International (@MarriottIntl) December 19, 2022.
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Why digital literacy matters for marketers
Sprout Social
MAY 26, 2020
Platforms and messaging styles fall out of fashion, and results can dip if an effort isn’t made to stay on top of changes in the social space. Up until 2018, the platform couldn’t outpace Musical.ly, a lip-syncing video app, in the US. Take TikTok, for example.
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142 Welcome To The Video Generation
The Realtime Report
FEBRUARY 16, 2017
Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”
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The Best Instagram Filters in Photography Apps
Later
NOVEMBER 7, 2018
A fashion blogger favorite, A6 is the perfect Instagram filter to help you create a minimalist and modern aesthetic. A post shared by Lexie Carbone (@lexiecarbone) on Oct 9, 2018 at 12:00pm PDT. A post shared by Lexie Carbone (@lexiecarbone) on Mar 9, 2018 at 9:04am PST. Falling for new places. View this post on Instagram.
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The Secret Formula Behind Going Viral On Social Media
Likeable
SEPTEMBER 12, 2018
In early June of 2018, the pancake house chain IHOP (aka International House of Pancakes) announced via a tweet that it was changing its name to IHOB (the B standing for Burgers) to coincide with the addition of burgers to the restaurant’s menu. In early 2018, a dangerous trend of teens eating Tide Pods laundry detergent went viral.
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