Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Ignite Social Media

FEBRUARY 13, 2020

However, email marketing is still the most preferred way to receive updates from brands. According to Hubspot’s Ultimate List of Email Marketing Stats , 99% of people check their email every day and 73% of customers want businesses to contact them via email. Why Should You Use Instagram Marketing for Email Signups.

Instagram 157

Instagram Marketing How To Collaboration 157

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. 3 Ways to Use Reels in Your Instagram Marketing Strategy.

Instagram 234

Instagram Brands Real Estate Remix 234

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. And if you want to take a look back, check out our 2018 Instagram Year in Review! Wondering what Instagram is going to look like next?

Instagram 90

Instagram Authentication Influencer Analytics 90

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. Consumers understand the power of a brand: its platform, influence and capital.

Activities 114

Activities Brands Social Capital Loyalty 114

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Marketing Industry Instagram 111

Pixlee

NOVEMBER 14, 2019

Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. billion in sales around afternoon which already crushed the 2018’s figures of $30.8 Some of the world’s best-known influencers who appeared on this year’s Singles Day included Taylor Swift and Kim Kardashian.

Influencer 41

Influencer Authentication Engineering Social Media 41

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Pixlee

JANUARY 29, 2019

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. As we excitedly plan for the next wave of technology in 2019, we’re taking a moment to share some of our top highlights from 2018 that have changed how our customers do business. Influencer Discovery.

UGC 60

UGC Features Curation Influencer 60

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Marketers Will Invest Heavily in YouTube Influencers.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

OCTOBER 16, 2018

Social media marketer, Thea Neal, investigates. For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. In this post, I’ll take a look at what a separate ecommerce app could mean for the future of Instagram marketing. Increased sales opportunities for influencers and DIYers. via Techcrunch.

Instagram 99

Instagram Feed Feedly Newsletter 99

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Register for Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets.

Industry 152

Industry Real Estate Insurance Content 152

Twist Image

MARCH 5, 2018

Welcome to the first edition of The Long Tales - the best in marketing innovation content. If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. 2018 is no exception. Is your business hiring influencers for better reach and maximum impact?

Issues 55

Issues Content Marketing Apple 55

Rebekah Radice

JULY 23, 2018

2018 has been the year video took over text-based posts in popularity. There are many tasks a virtual assistant can help you with: creating, curating, and scheduling social media posts, monitoring social media mentions, managing social customer care, social promotion, and a lot more. Banners and banner ads: $20-$80/banner. Everything!

Social Media 133

Social Media Cost Curation Resources 133

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

UGC 56

UGC Brands Apparel Content 56

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. When we refreshed our brand values in 2018, Sprout’s leaders followed a pretty rigorous process because they knew how important it was to get them right. Partner with influencers. Serve360 [link].

Brands 128

Brands How To Authentication Exercises 128

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Want to easily find and curate user-generated content for your feed? But one Instagram challenge that stood out was the #bathtubchallenge created by Bailey Stanworth — founder of the marketing agency Play Digital. .

Campaign 91

Campaign Social Media Brands Apparel 91

Later

JULY 24, 2019

A post shared by Instagram (@instagram) on Jun 20, 2018 at 11:10am PDT. Up until now, IGTV only supported vertical video, which was a big part of its launch in June 2018. . Instagram curates videos for you based on your interests and who you follow, and you can also watch trending videos on the “popular” channel!

Platform 79

Platform Video Instagram Press Release 79

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. The cornerstone of any strategy is understanding what you are trying to achieve with your social media marketing.

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

MAY 16, 2022

Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Andrew is no stranger to social media, having made it a huge part of Capco’s marketing strategy, he says, “It’s the best marketing strategy we’ve got.”. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. In fact, according to Cisco , more than 40 percent of shoppers say that digital displays, such as video walls, can influence their purchases notably. But is that such a surprise? It’s one thing to see a blouse on a faceless mannequin.

Retail 69

Retail Curation Hashtag Fashion 69

Buffer Social

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. So whatever your reasons are for creating content, whether to grow a personal brand or build an influencer empire, it’s vital to develop systems for avoiding burnout.

How To 109

How To System Newsletter YouTube 109

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Hailley : Instagram is a very promising platform in terms of both organic posting AND advertising in 2018 and beyond. billion in the U.S.

Instagram 75

Instagram Strategy Tips How To 75

Later

JULY 10, 2019

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This isn’t to say that curated feeds are no longer “in.” View this post on Instagram.

Trends 85

Trends Instagram Feed Feedly 85

Later

MAY 29, 2020

This is the first time creators will be able to make money directly from IGTV since its launch in 2018. . According to fitness influencer @charleeatkins : “Badges in Instagram couldn’t have come at a better time for fitness creators like me. Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides.

Features 109

Features Instagram Badge Influencer 109

Later

MARCH 13, 2020

Instagram has already made it possible for a select number of influencers and content creators to drive sales through checkout on behalf of brands — creating a complete e-commerce marketplace. Undra started her line with contemporary clothing in 2015 and, in 2018, fine-tuned it to focus on tailored, modern workwear.

Instagram 90

Instagram Journal Influencer Feed 90

Jon Loomer

JULY 23, 2019

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. ” The Art and Science of Movie Marketing. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Facebook Christmas 2018.

Curation 167

Curation List Automotive Real Estate 167

Sprout Social

DECEMBER 10, 2018

Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way. A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Check out how Beardbrand curates their Instagram content for their homepage. Listen: Instagram moves crazy fast. CaramelBruleeLatte.

Instagram 100

Instagram Hashtag Embedding Feed 100

Later

JULY 3, 2020

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. 99: [link]. MeUndies #hp. But that’s beginning to change.

Trends 110

Trends Instagram Meme Badge 110

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST.

UGC 60

UGC Content Instagram Hashtag 60

Later

MAY 29, 2020

This is the first time creators will be able to make money directly from IGTV since its launch in 2018. . According to fitness influencer @charleeatkins : “Badges in Instagram couldn’t have come at a better time for fitness creators like me. Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides.

Features 82

Features Instagram Badge Influencer 82