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3 UGC Marketing Trends on the Rise in 2018

Pixlee

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

UGC 41
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The work isn’t done: Make brand activism more than a moment

Sprout Social

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Consumers understand the power of a brand: its platform, influence and capital. Those that do, like Peloton, can drive incredible brand loyalty and advocacy.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! Marketers working in any size company wanting to succeed in 2018.

Industry 132
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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This event is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition.

Industry 152
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How to get More Email Signups with Instagram Marketing

Ignite Social Media

When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. The company has developed a membership that allows people to get a curated subscription box quarterly. Let’s take a look at an example of this strategy in action from Pet Con Official.

Instagram 157
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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Guess’s #InMyDenim TikTok Campaign. Morphe’s Diverse Instagram Strategy.

UGC 56
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9 Exciting Instagram Features Coming in 2020

Later

And if that isn’t enough, Facebook is also testing ways to make it easier to earn rewards with businesses you love by enabling you to connect your loyalty programs, like the points program at your local cafe, to your Facebook account. This is the first time creators will be able to make money directly from IGTV since its launch in 2018. .

Features 109