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15 Facebook stats every marketer should know for 2019

Sprout Social

As of the end of 2018, it boasted over 2.32 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. When creating content and designing ads, always make sure that the mobile preview is set up correctly. billion monthly active users.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC. In 2018 alone, advertisers lost $19 billion to fraudulent activities.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Available both in image or video format, these ads will appear on both mobile and desktop. However, while they only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types. of the share).

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Women will have an estimated global spending of about $18 trillion in 2018. You’re charged just like a regular cost-per-click (CPC) ad. This is beneficial for anyone selling a new mobile game or application. Finally, you’ll select demographics and a minimum CPC bid (how much you’re willing to pay for a click).

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.

CPC 111
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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.

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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task. We keep a close eye on CPC and whenever it creeps above $0.25–0.30 Prefer video?