Social Media Strategies Summit

SEPTEMBER 12, 2019

The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns.

Advertising 118

Advertising CPM CPC Buy 118

Convince & Convert

MARCH 19, 2018

I predict this trend will continue to rise in 2018 and beyond. By paying per impression, you can optimize your CPM to just $0.02 Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people).

CPM 148

CPM CPA ROI Campaign 148

Buffer Social

FEBRUARY 19, 2019

And shockingly, mobile phones (smartphones) alone accounted for 65% of total digital usage , up from 62% in Q1 2018: As mobile usage continues to increase year-over-year, our social media and video marketing strategies must evolve along with the expanded use to focus on mobile-first experiences. CPC on Facebook and $0.51

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

And shockingly, mobile phones (smartphones) alone accounted for 65% of total digital usage , up from 62% in Q1 2018: As mobile usage continues to increase year-over-year, our social media and video marketing strategies must evolve along with the expanded use to focus on mobile-first experiences. CPC on Facebook and $0.51

CPC 85

CPC Video Cost CPM 85

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). What is Google Ads? Google Ads is a paid online advertising platform offered by Google. How much you pay when a user clicks on your ad.

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

SEPTEMBER 9, 2020

This feature was introduced on Instagram back in 2018, and as of June 2020, you may now place advertising within user-created videos. You will generally pay using one of these methods, depending on your campaign goal: Cost per click (CPC). Cost per 1000 impressions (CPM). Source: Instagram. IGTV advertising. Cost per conversion.

Advertising 145

Advertising Social Media HootSuite How To 145