Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what?

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. How to succeed with Facebook marketing in 2018?

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Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.

Social Media Roundup- Father?s Day 2018

Ignite Social Media

Another national holiday has come and gone, so naturally, many brands relished the opportunity to take part in the larger conversation. Today, we’re breaking down who succeeded and who flopped on social media this Father’s Day.

Checking In On 2018 Social Media Predictions

Ignite Social Media

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. We’ve seen more than a handful of brands increase their attention to retargeting users on social. “Clients and agencies will become more sophisticated in tracking socially attributed sale as tools such as Facebook Offline Conversions continue to be fine-tuned.”

Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. Special Tricks.

Social Media Crisis Checklist

Ignite Social Media

Therefore, it is important to be prepared at all times for a crisis on your social channels; that way, when one strikes, you can follow your plan and handle the issue accordingly. Here’s a social media crisis checklist to ensure that you are ready for any situation that might arise.

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Will Work for Media Impressions. The full 2018 JOTW Communications Survey can be viewed in its entirety here.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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December Social Media Updates

Ignite Social Media

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. Social didn’t slow down in December – read on for a round-up of December social media updates!

7 Must-Try Social Media Tactics for 2018

Postcron

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Be more social.

Social Media and Oscars 2018

Audiense

It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars. Hootsuite : a conversation analysis approach, by looking at the number of positive mentions across social and web , and nominated Dunkirk as a winner.

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. May 23, 2018. May 23, 2018. May 23, 2018.

Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. Working alongside the client we created an overall social and paid media strategy.

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Top 10 social media trends to know for 2018. billion social media users.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute.

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. In this post, we break down our top takeaways from Facebook F8 2018 and their implications for brands.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org.

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Align your social media and marketing efforts to your goals. Don't build your brand and your content based upon your competition's website and social presence.

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How to Become a Social Media Influencer in 2018

Socialmedia.biz

In 2018, it might seem like the market is oversaturated with social media influencers; but you shouldn’t let that discourage you from becoming one if it’s what you really want. The internet is a fast-moving space, and social media is constantly changing.

New Year’s Resolutions: Trends in Social Conversations to Kick Off 2018

Ignite Social Media

New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. When we got a little more granular, we were able to isolate specific themes in people’s resolutions on social.

What Brands Should Focus on in 2018

Ignite Social Media

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. However, we do have some immediate suggestions as we start crossing off days in 2018. Create content that starts a conversation.

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Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. 20+ social media conferences to attend in 2018.

Senior Social Media Professional Training – August 2018

Laurel Papworth

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. Who is listening to social?

4 Rules for Successful Interaction with your Social Media Audience

SocMed Sean

Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers! Building a following for your social media can be quite challenging. This week we welcome a guest post from James Scott.

Q4 Social Media Updates

Ignite Social Media

Catch up on the latest news from the social media world in with our Q4 social media updates. . Q4 Social Media Updates. This gives these admins the opportunity to track industry trends and topics so their business can be involved in conversation s. Additionally, companies now have the ability to re-share employee’s posts , which can ultimately help with recruitment and positive conversations around the brand.

Top Benefits of Using Social Media for Business

yMarketingMatters

“Why should my business be on social media? I hear this so often and just recently had this conversation with some business owners at a networking meeting. Here’s the thing: I believe that social media for business is no longer an option! .

Social Media Moving Towards Private Messaging

Ignite Social Media

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. The post Social Media Moving Towards Private Messaging appeared first on Ignite Social Media - The original social media agency.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. How to Subscribe to Social Zoom Factor Podcast .

Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. May 09, 2018. Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. May 09, 2018.

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What You Need To Know About Facebook Offline Conversions

Ignite Social Media

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change.

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Social Media Spring Cleaning

Ignite Social Media

With the first day of spring right around the corner and the end of Q1 approaching it is a great time to do some ‘spring cleaning’ of your social channels and tactics. Change Up Your Media Buying Habits. We are seeing the conversion campaign driving more quality actions.

Three Paid Media Habits to Ditch in 2018

Ignite Social Media

A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. What media buying habits are you ditching in 2018?

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How Your Business Can Survive the 2018 “Facebook Apocalypse”

agora pulse

Zuckerberg made an announcement on January 11, 2018 that some have labeled “ Facebook’s Nuclear Bomb “: You can read the post for yourself, but these are the highlights: People feel better and happier when they have conversations with friends on Facebook.

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Finalist for Social Media Buzz Awards. The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. The Drum has put on the Social Buzz Awards for the past eight years.

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You’re Wasting Your Time on Social Media

Webbiquity SMM

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, it may pay to virtually skip social media altogether.