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Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

It used to be when we were promoting posts, we’d see a lift in fan growth from ads, but since removing that in November of 2018 it has decreased. We took a sample of 47 Facebook pages to see if we saw a similar trend. Now, it pretty much relies on organic growth. Facebook Brand Page Data. The conclusion was that growth is flat.

Brands 181
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. They still don’t.

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2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%

Buffer Social

Since 2018, this what our unadjusted gender pay hap percentage has looked like: Unadjusted gender pay gap percentage at Buffer, 2018 - 2022 In 2019, our gap got worse before it got better. As a result, we widened our gender pay gap, though we improved our overall gender ratio as a company and we believe this paid off in the long-term.

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Making the Case for Ongoing KYC: Why the Time for Change Is Now

The Realtime Report

This was supplemented in January 2020 with the Fifth AML Directive, which aimed to increase transparency about who really owns companies and other financial entities. In spite of these efforts, the introduction of KYC policies within banks and financial institutions has not always been rigorous or wholly successful.

Banking 103
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Surprise and delight: What it is and brands who get it right

Sprout Social

Some companies use it as a retention strategy as well. Offer a free sample. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. Chewy’s compassion illustrates how much the company cares about pets and their families. Digital surprise. so romantic ??

Brands 98
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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Make sure you have a sampling of different levels throughout the organization (i.e., Serve360 [link].

Brands 129
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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

— Elon Musk (@elonmusk) September 17, 2018. Let’s say you run a DIY craft company in Vancouver, BC. Sure, not everyone is on Twitter — but enough people are that it works as an excellent sample size to research. The real Elon Musk even replied to it! My head is spinning. My fav tweet ever. Tune into your niche.

Twitter 115