article thumbnail

7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. And of course we want that campaign to be a success.

Campaign 153
article thumbnail

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. Quality over quantity is where success is going to come from in 2018.

Template 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163
article thumbnail

Career Development Tips for the 2018 Professional

Waxing UnLyrical

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases.

Tips 178
article thumbnail

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. SuiteBreak.com (@SuiteBreak) August 16, 2018.

Tourism 114
article thumbnail

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. globalsultana (@globalsultana) September 13, 2018.

Committee 119
article thumbnail

2018 strategy and plan?…nah…no time…

yMarketingMatters

Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? I have helped many businesses, large and small, with a clear marketing strategy and plan to stay focused and achieve their goals. It’s magical.

Strategy 100