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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Quality over quantity is where success is going to come from in 2018. 2018 content marketing trends, statistics and predictions. How to use our 2018 content marketing editorial calendar template ( download now ). 2018 Content Marketing Trends and Statistics You Should Know… . Billion = expected growth of content marketing software in 2018 (IDC).

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition.

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. They then hope that like magic, all of their business problems will be solved. The truth is that social media is NOT a silo.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

58% of social media influencers believe they should be paid for the coverage they give brands. Buzzweb Community ). Instagram is the most used social network by B2C social media influencers. 45% of social media influencers spend more than 10 hours per week on their blog. Buzzweb Community ). The increased use of influencer marketing is one of the top trends for 2018. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6:

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Influencer marketing: The A to Z guide on getting started and calculating ROI [episode transcript]. Part I: An introduction to influencer marketing.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. It includes other influencers such as members of the public who have large or loyal social media followings. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Adding other influencers will broaden this.

Top 10 Digital Marketing Conferences of 2018 (Part 2)

Pixlee

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. July 17-18, 2018. Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. July 25-27, 2018.

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Local alerts have been leveraged by first responders and municipal governments across the US to send urgent, need-to-know messages since early 2018.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have more than 2 million followers in our community across the different social platforms we own. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Related Stories How to Use Visual Content Marketing to Grow Your Brand in 2018 15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019 10 Reasons a Content Calendar May be Your Most Important Marketing Tool in 2019 [Template Included].

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have more than 2 million followers in our community across the different social platforms we own. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen.

10 Social Media Predictions for 2019

agora pulse

Storytelling emerged in 2018 as a core technique for engaging consumers. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. Influencer marketing can be pricey.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

billion mobile phone users. 80% YouTube watch time comes from mobile devices. Only then will your audience, community and dream customers believe in you. Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists 10 Content Marketing Holiday Survival Tips for Digital and Social Marketers.

Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

billion mobile phone users. 80% YouTube watch time comes from mobile devices. Only then will your audience, community and dream customers believe in you. Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists 10 Content Marketing Holiday Survival Tips for Digital and Social Marketers.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

billion mobile phone users. 80% YouTube watch time comes from mobile devices. Only then will your audience, community and dream customers believe in you. Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists 10 Content Marketing Holiday Survival Tips for Digital and Social Marketers.

10 Strategies to Stand Out From the Digital Crowd of Noise in 2019

Pam Moore

billion mobile phone users. 80% YouTube watch time comes from mobile devices. Only then will your audience, community and dream customers believe in you. Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists 10 Content Marketing Holiday Survival Tips for Digital and Social Marketers.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

billion mobile phone users. 80% YouTube watch time comes from mobile devices. Only then will your audience, community and dream customers believe in you. Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. Community Building and Social Media Hacks. Problem: Nonprofits are driven by community and you know you need to use social to cultivate your supporters, get out your message and engage supporters and donors. Guest Post by Laura Petrolino.

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Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

Airbnb also took the time to showcase how appreciative it is of its community over Thanksgiving by sharing an on-brand message about feeling at home: November 23 — Black Friday. Black Friday falls on November 23rd in 2018, but data from Facebook has found that 39% of posts about Black Friday take place in the four days leading up to the sales starting. For example, you could take your customers behind the scenes like Amazon did in 2017: Pro tip: Embrace mobile video.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond. I think that Systrom and Kreiger leaned more towards the organic “community” side of things rather than the revenue generation side of things. Sounds a bit like what we went through here at Buffer over the last few years , though we ended up on the organic community side of the spectrum.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These stories are usually about someone else, like a customer, politician, or a member of the community. But it sure will help reach new audiences, influence others, and drive employee engagement at the same time. Innovative brands are activating employees to be storytellers.

How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Local alerts have been leveraged by first responders and municipal governments across the US to send urgent, need-to-know messages since early 2018.

Understanding Martech niches (from chiefmartech.com): PR

Audiense

At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? In this series of blog posts, we aim to do this by analyzing niche software categories and understand their audiences better, suggest the top publications, micro-influencers and other useful information for each of them. Content & Experience: Mobile Apps. Social & Relationships: Influencers. Social & Relationships: Community & Reviews.

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Instagram Year in Review: Top Trends from 2018

Later

2018 was a big year for Instagram! Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Popular on Instagram in 2018. Top Brands on Instagram in 2018. Trending on Instagram in 2018. New Instagram Features in 2018. Popular on Instagram in 2018. Just think back to the In My Feelings Challenge of July 2018, which sparked not only a viral Instagram sensation, but also a #1 hit for Drake ).

The Definitive Guide to Instagram Stories

Socialmedia.biz

A recent marketing report by Later that collected responses from more than 3,500 businesses, influencers and agencies, discovered that brands were actively using Instagram stories to promote their products or services (64%), build a more engaged community (63%), direct traffic to their website (47%), collect follower feedback (32%), drive more eCommerce sales (25%) and much more.

A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018. — Imperial Dental Cntr (@ImperialDentalC) April 30, 2018. The Mouth Mobile kicked off its 2018 tour today in Augusta, GA.

The Ultimate Guide on How to Use Instagram Stories

Sprout Social

Here’s a recent example from Salesforce ’s recent Story from their TrailheaDX 2018 conference. To show their team some love, the brand has dedicated Highlights to celebrating their public service and community outreach. A post shared by SHAKE SHACK (@shakeshack) on Aug 7, 2018 at 6:52pm PDT. That’s totally fine, granted you’re not using clashing colors or something that might be tough to read via mobile (think: red on orange).

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. A post shared by nike (@nike) on Apr 13, 2018 at 8:17am PDT. A post shared by nike (@nike) on Mar 4, 2018 at 7:57pm PST. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community.

The complete guide to creating a Black Friday social media strategy

Sprout Social

After you know what you stand for, think about how that influences your creative? In 2017, mobile shopping had it’s first 2 billion dollar spend on Cyber Monday. Modern shoppers like un-selfish business, so give back to your community, or to a charitable cause. Black Friday is around the corner. Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name).

The 10 CES Sessions that We’re Most Excited About

Pixlee

CES 2018 is here, and if you’re going, choosing where to best spend your time can be overwhelming. If you aren’t attending CES, you can catch a few great session via the free CES 2018 Livestream. The Future of Brand Partnerships and Marketing Influencers. We’re deeply interested in the conversation around the transformation of Brand Marketing into Influence Marketing.

Instagram Tips for Creatives: Optimizing Your Instagram Portfolio

Later

If you’re looking to grow your business and influence on Instagram, here are a few guidelines to follow: Name: Is your name clearly displayed in your bio? If you’re an active member of a community that relates to your industry, you can now link to that account within your Instagram bio. For example, at Shutterstock Contributors , we receive tags from contributors linking to us in their bio, promoting that they are an active member of our contributor community.

What New Social Media Management Features Did Agorapulse Release in 2018? [INFOGRAPHIC]

agora pulse

Let’s take a quick break from our planning for 2019 to reflect on the different social media management features that Agorapulse launched in 2018 that helped make managing social media easier and more efficient. January 2018. We start 2018 with a game changer for social media managers — the ability to queue your posts according to publishing categories. Our social media influencer friends share real-world examples of how they used these queue categories.

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. A post shared by nike (@nike) on Apr 13, 2018 at 8:17am PDT. A post shared by nike (@nike) on Mar 4, 2018 at 7:57pm PST. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community.

Social media top five: What does Facebook’s stock market dip mean?

Sherrilynne Starkie

Social media users can receive voice messages on mobile and on web. Influencer marketing comes to Snapchat. It’s been developed in collaboration with mental health experts, academics and feedback from the community. After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Linkedin, Facebook, Instagram and Snapchat all feature. Voice messaging comes to LinkedIn.

How Influencers Helped Generate $38 Billion in Sales on Singles Day

Pixlee

Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. billion in sales around afternoon which already crushed the 2018’s figures of $30.8 Some of the world’s best-known influencers who appeared on this year’s Singles Day included Taylor Swift and Kim Kardashian. Another superstar influencer, Taylor Swift, kicked off the Singles’ Day with a colorful performance in Shanghai. Influencer Marketing

The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. At the end of 2018, 400 million users were actively using Instagram stories every day. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%. Employee Advocacy as the New Influencer.

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Social Media Guide for Political Campaigns

Sprout Social

A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT. The most impactful decision a person can make for our community is to choose to vote when they ordinarily wouldn’t have voted. A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT. Mobilizing your following to take action. Mobilization & advocacy. A post shared by charity: water (@charitywater) on Sep 9, 2018 at 3:04pm PDT.