Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Content ideas for social media and the beauty industry.

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Industry Social Media Hashtag Instagram 102

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Hey, we totally get it.

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Social Media Marketing URL Hashtag 105

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. What makes Nike’s social media strategy successful? million followers on Instagram.

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Social Media Strategy Collaboration Analysis 59

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

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Social Media Brands Instagram Training 93

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Why Does Social Media Marketing Matter For Dentists?

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Social Media Marketing Industry Instagram 111

Buffer Social

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so. Twitter algorithm.

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Organization Flipboard Social Media Company 108

The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space. Tiktok’s Quest For Hyper Locality. Sascha Morgan-Evans.

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Social Graph Comparison Features Communities 91

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign.

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Social Media Guidelines HootSuite How To 111

Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. The general public uses social media to research symptoms, local doctors, treatment, and compare options.

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Training Industry Social Media Health Care 99

Pixlee

AUGUST 10, 2020

Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . A social media contest , or ‘hashtag challenge’ is basically when a company asks users to create content based on a certain task, tag them using the hashtag, and share the content. .

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Video Marketing UGC Hashtag 98

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. University of Kentucky.

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Education Examples Content Nielsen 163

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Tip #4: Use Hashtags.

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B2B Instagram Hashtag Meme 124

Buffer Social

SEPTEMBER 17, 2018

Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. Part IV: Other communities and social networks for content discovery. We’ve all asked this question at one time or another.

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Reddit YouTube Communities Content 111

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Social Media UGC Social Media Management Authentication 74

Later

MAY 24, 2020

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. on the pulse of what’s trending right now. .

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Social Media Management Social Media Tips Instagram 98

Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. Inappropriate Content. Unoriginal. Worse yet, the concept isn’t even new.

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Campaign Brands Press Release UGC 106

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Add a video caption and include relevant hashtags. Image source. How to Create Instagram Reels.

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Instagram Brands Real Estate Remix 234

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

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Social Media Marketing Curata Influencer 110

agora pulse

DECEMBER 11, 2018

In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. Now, on December 11, 2018, we face a couple of changes again, including the one holdover from April. moderation rules for easier community management. Heads up: It’s not that bad.).

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API Instagram Hashtag Notification 102

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? The hashtag campaign “Opt Outside” has been a hit. . It’s a really interesting strategy, especially when you think of how you can use it on social media. . These little things – logo placement, color, font, hashtags — they make a difference! .

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Social Media SMS UGC Marketing 67

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

Likeable

APRIL 22, 2020

In fact, 80 percent of Gen Zers feel they can have an impact on issues by using social media, and 64 percent believe supporting issues online is more effective at making a difference than doing something in their communities. A post shared by Greta Thunberg (@gretathunberg) on Aug 22, 2018 at 11:23pm PDT.

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Committee Instagram Organization Issues 89

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Instagram has the highest interaction levels of any social media channel.

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Buy Instagram How To Geotagging 111

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Don’t post unauthorized commercial communications or spam on Instagram. DO: Use social listening to find relevant posts to engage with. DO: Use search streams to build community. This can be a tricky.

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Software Instagram Tools HootSuite 145

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. — Jordannn (@lockha12) August 15, 2018.

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Questions Data Focus Group Analysis 123

Later

FEBRUARY 15, 2021

In 2018, TikTok had 55 million monthly active users. Here you’ll be prompted to sign up using your phone number, email address, or pre-existing social media accounts. Like most social media platforms, trends quickly come and go on TikTok. Here, you’ll see popular hashtags, sounds, and effects.

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Film Trends Hashtag Curation 100

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch.

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Influencer Trends Brands UGC 75

Later

SEPTEMBER 18, 2020

Having an accessible Instagram account isn’t just the right thing to do, it can also improve your engagement and strengthen the sense of community on your channel. It’s important to open yourself to the community around you. It’s important to connect your experiences with the community and they shouldn’t be afraid to use their voice.

Instagram 85

Instagram Hashtag Tips Communities 85

Pixlee

APRIL 27, 2020

An EventTrack 2018 survey observed that 85% of users are likely to buy a product after participating in an event. Right now, consumers are looking to brands to lead, build community, and add value beyond selling. Whether you’re discovering a new channel, you can find new facets of your community to engage. Digital to Win.

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Eventful Engagement Brands Crowdsourcing 61

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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