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Career Development Tips for the 2018 Professional

Waxing UnLyrical

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. The idea is to leverage other people’s strengths as a collaborative effort that will showcase your ability to be a team player. Guest Post by Makeda Waterman.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Missing out on what customers and prospects are saying about your company and its offerings—because you’re not listening and responding on Twitter—can seriously damage brand image.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

In this post, we break down our top takeaways from Facebook F8 2018 and their implications for brands. Along this theme, the company is directing its efforts toward bringing what they call “shared experiences” to the forefront of their programs.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Quality over quantity is where success is going to come from in 2018. 2018 content marketing trends, statistics and predictions. 2018 Content Marketing Predictions.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. People drive our community, not products. ” – Nicholas. A peek inside Foster Coffee Company’s social media analytics.

Top 7 Social Media Management Tools of 2018

In order to help you streamline your workflow, here is a list of 7 social media management tools that you should give a whirl in 2018: HootSuite. Everypost also comes with basic collaboration tools to help you manage permission levels and individual roles among team members.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. The team means business when it comes to being able to deliver measurable results to their clients and exceed all expectations. The social management team used SproutSocial for a while, but as new clients came on, it prompted a review.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. This is key for YouTube community building.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). How did Banišauskas and his team do it?

How Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. The team means business when it comes to being able to deliver measurable results to their clients and exceed all expectations. The social management team used SproutSocial for a while, but as new clients came on, it prompted a review.

Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

We hope to make things easier for you with this go-to guide for social media conferences in 2018. 20+ social media conferences to attend in 2018. Date: January 27 – February 4, 2018. Date: February 22-23, 2018. Date: February 26-28, 2018.

Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Sprout Social

Every year, our team comes together around the winter holidays to support causes near and dear to our hearts. At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. So this holiday season, we introduced a new tradition to our entire team: Philanthropy Week! Team Sprout

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

Here’s everything you need to know about Facebook F8 2018, including some key sessions to keep an eye on and predictions for F8 2018. What to look out for at F8 2018: 3 key areas of focus. You’ve heard that Facebook is investing heavily in security and safety in 2018.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018!

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Guest Post by Mary Wascavage.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Must Have #5: A Community.

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. Finalist for Social Media Buzz Awards.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? Dawn Buzynski leads the award-winning public relations team at Strategic America. Guest Post by Dawn Buzynski.

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you. Need us to help train your team?

9 Effective Ways to Outsmart the Facebook Algorithm in 2018

Sprout Social

Perhaps that’s why Facebook’s recent announcement to push back against branded content in 2018 has so many businesses sweating. Encouraging your team to share your content with their networks on Facebook instantly amplifies your reach. Often times, just sending an email asking people to share an article from your company isn’t enough. A good use case of this is if you’re a national company that hosts events across multiple cities.

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Need-to-Know News from Facebook F8 2018: The Digital Marketer’s Essential Takeaways


Remember, Facebook is the company to watch because it’s so much more than the Facebook platform itself. Facebook is a social media giant that also owns Instagram, Messenger, WhatsApp, and countless other technology companies.

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10 Social Media Predictions for 2019

agora pulse

Storytelling emerged in 2018 as a core technique for engaging consumers. Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It’s time to get key stakeholders in your company behind live streaming.

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Engagement with your community should be the ultimate goal. link] — Wendy’s (@Wendys) December 6, 2018 Add to that, they work hard listen to the conversation and then engage with their followers. Click To Tweet Trust me…that won’t go well for you and your team.

Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage.

What New Social Media Management Features Did Agorapulse Release in 2018? [INFOGRAPHIC]

agora pulse

Let’s take a quick break from our planning for 2019 to reflect on the different social media management features that Agorapulse launched in 2018 that helped make managing social media easier and more efficient. January 2018. February 2018. March 2018. May 2018.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Problem: You need some easy and useful ways to collaborate with team members , volunteers, Board members, and external partners. Solutions: These tools will help you easily connect, plan and organize team members and supporters anywhere. Slack : Slack is a texting platform for teams.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This event is guaranteed to help you get a grip on your content marketing strategy in 2018!

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand.

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21 Top Social Media Sites to Consider for Your Brand

Buffer Social

To make things easier for you, I did some research and compiled information about the 21 top social media sites in 2018. The 21 most popular social media sites in 2018. Here are some tips on using Pinterest for business that the Pinterest team shared with us.

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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today.

12 Examples of Nonprofits Using Augmented and Virtual Reality


A dutch nonprofit called The Dolphin Swim Club uses underwater VR goggles to allow people with disabilities to virtually swim with dolphins in their community pool as a form of therapy. Fortunately, there are companies making it easier and cheaper to create AR experiences every day.

Marketing Tips For Bloggers in 2018 and How to do it in an Easy Way

Social Media Marketing

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way. A blog analysis and monitoring company, more than 175,000 blogs are published daily and 1.6 Do not panic with numbers, blogs are valuable for companies to build a lasting and trusting relationship with consumers and potential customers. A friendly company is always remembered.

The State of Messaging Apps

Ignite Social Media

We take a look at some of our favorite messaging apps and how people are using them all over the world to connect with friends, companies and brands. In fact, the company claims 77 percent of the Fortune 100 companies use its product.

Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More!


Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . A post shared by lululemon (@lululemon) on Oct 9, 2018 at 4:33pm PDT. A post shared by vans (@vans) on Nov 1, 2018 at 10:03am PDT.

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Do You Need a Social Media Consultant?

Ignite Social Media

Over the past 11 years, we’ve noticed a growing trend of companies bringing their marketing resources in house. 58% of in-house teams are comprised of just one or two resources. • At Ignite, we have rolled out flexible service offerings to meet the needs of your in-house support team.