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Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Check out the keynote presentation I delivered at the Midwest Digital Marketing Conference 2018. The power of mindset.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. Facebook 2018 is all About Engagement. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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How to accelerate Instagram growth (without buying followers)

Sprout Social

In Summer 2018, Instagram finally smashed the 1 billion users milestone. If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. 80% of Instagrammers follow businesses on the channel.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans. How to Create Facebook Content Like a Boss in 2018 (webinar).

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Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

How Facebook and Twitter work with big data companies in Australia and beyond. These activities would be published to users’ News Feed. And while Twitter and other companies are also using this data, its the big data companies that should be looked at more carefully. Buy Disability Insurance. • Ancient history?

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How social media drives cryptocurrency for users & brands

Sprout Social

With nearly a million followers on Twitter, they’re constantly sharing educational webinars with their audiences and even launched their own TV show. — Ripple (@Ripple) August 21, 2018. — Wanchain (@wanchain_org) August 10, 2018. — Gemini Support (@GeminiSupport) August 28, 2018.

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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed. Portrait feed. On Twitter, you could promote it many times. Livestream.

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