Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

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Facebook Press Release Feed Feedly 167

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads.

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Video Marketing UGC Hashtag 98

agora pulse

DECEMBER 13, 2018

FUN FACT- If the famous Cambridge Analytica scandal had happened after GDPR, Facebook’s fine would have been €1.4 In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Storytelling emerged in 2018 as a core technique for engaging consumers. I know it’s tough.

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Social Media UGC Adwords Influencer 132

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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UGC Content Instagram Hashtag 60

Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. The following three customer acquisition trends should play crucial roles in 2018. Simply posting advertisements on a platform like Facebook, however, doesn’t ensure success. million by 2022. Social Media.

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Retail Trends UGC Authentication 55

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

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Industry Social Media Hashtag Instagram 102

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

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Campaign Social Media Metrics Trends 111

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. Drive sales and revenue. Impressions.

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Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. The numbers are hard to argue with.

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Social Media UGC Social Media Management Authentication 74

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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How To Apparel Influencer YouTube 134

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

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Brands Meme Trends UGC 55

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Hack your hashtag strategy.

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Buy Instagram How To Geotagging 111

Buffer Social

JULY 16, 2018

But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. billion monthly active users by the end of 2018.

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Instagram Strategy Tips How To 75

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”

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Video Retail Influencer YouTube 131

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. That’s an incredible number!So

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Social Media SMS UGC Marketing 67

Pixlee

OCTOBER 8, 2018

Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). Culture is key.

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UGC Startup Authentication Meeting 46

Sprout Social

JANUARY 19, 2022

Both brands sell sneakers. Here’s an example of how this can lead to actionable insights: In the Messages tab of this topic, you can see Tweets mentioning the brands you’re analyzing. Tweets like the second and third feature customer feedback on other brands and their products that you can use to spark ideas for your product launch.

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Products Social Media FAQ Sentiment 136

Later

NOVEMBER 14, 2018

According to Facebook, 62% of shoppers report that their Christmas shopping usually continues past the holiday season. According to Facebook, more than 1 in 3 businesses posted to Instagram Stories over Thanksgiving weekend last year — so it’s time to join the buzz and start posting! Right now, there are over 6.3

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Instagram Tips Marketing UGC 58

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Source: eMarketer. #4:

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Statistics Social Media Marketing Instagram 67

Pixlee

FEBRUARY 2, 2018

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. With brand image being a crucial area in need of improving, Domino’s new unified, tech-forward vision was shared broadly across owned, earned, and paid channels. What’s Next?

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Products Class SMS Mobile 67

Pixlee

FEBRUARY 8, 2019

In 2018, AI became better at learning language, processing speech, and assisting workers in various industries. Most of the time, however, brands have to contend with subtler, harder-to-detect responses from followers that can often get lost in the crowd.

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Trends Marketing UGC System 66

Pixlee

MARCH 16, 2020

When consumers share these images with brands, brands need to take advantage of this high-quality UGC. The app uses an advanced AI system to transform 2D images into 3D, with the opportunity to do more than the Facebook 3D feature. Create Engaging Stories and Posts on Instagram and Facebook.

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UGC Brands Posterous Instagram 56

Social Media Strategies Summit

DECEMBER 1, 2022

As such, the school’s Instagram strategy incorporates a lot of user-generated content (UGC), including account takeovers and day-in-the-life film segments. Meanwhile, JWU gears its Facebook and Twitter strategies toward an older audience of parents, families, faculty members, and community partners. RIT (@RITtigers) May 4, 2018.

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Content How To Film UGC 151

Hootsuite

JULY 24, 2019

Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. 16 winning Facebook ad examples to learn from. Snag Tights.

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Examples Campaign Facebook UGC 112

Social Media Strategies Summit

DECEMBER 7, 2018

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. Facebook Custom Audience.

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Social Media UGC Marketing Discount 106

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

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Team UGC Video Training 130

Pixlee

DECEMBER 30, 2020

In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms. I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team.

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Features Brands Influencer Travel 52

agora pulse

JUNE 23, 2020

At Contentworks Agency we use Pinterest for our lifestyle clients in much the same way as we use Instagram and Facebook. Brands can now upload their full product catalog to Pinterest, turning products into dynamic Product Pins. And unlike Facebook, Pinterest keeps your pins actively surfacing forever. Shopping search.

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UGC Marketing Feed Feedly 138

Later

JUNE 17, 2020

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever! You’ve probably already spotted brands and influencers on Instagram seamlessly using Instagram Stories templates as part of their strategy.

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Instagram Hashtag How To UGC 80

agora pulse

JANUARY 23, 2019

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. At the moment, only business profiles can set up Instagram shops and you can only do it once you have a Facebook Shop up and running.

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Instagram Tips UGC Hashtag 120

Sprout Social

JANUARY 30, 2019

Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Increase brand awareness.

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Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . For example, SPF skincare brand Supergoop!

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Instagram UGC Curation Apple 81

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

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Campaign Social Media Travel Hashtag 145

Sprout Social

DECEMBER 14, 2018

What’s the industry standard conversion rate for Facebook ads? Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on). For example, you can grab screenshots of your brand’s social posts that totally knocked it out of the park.

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Template Templates Report Social Media 88

Later

AUGUST 11, 2019

time of the year, especially for ecommerce brands. Was your 2018 holiday campaign successful? A post shared by Artifact Uprising (@artifactuprising) on Dec 3, 2018 at 7:55am PST. For example, if you ran promotions on Instagram, Facebook, Twitter, and more, find out which channels had the best ROI (return on investment).

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Social Media Strategy How To Campaign 56

Later

AUGUST 25, 2020

And holiday campaigns don’t have to just revolve around “selling” — brands are getting really creative with how they position themselves during this competitive sales time. A post shared by lululemon UK & IRE (@lululemonuk) on Dec 6, 2018 at 8:52am PST. Check out how both mega-brands like S e? If so, which ones?

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