2018 Brands CPC Facebook 
Ignite Social Media
JANUARY 12, 2018
Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. More Video.
Sprout Social
APRIL 19, 2019
Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats.
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Sprout Social
MARCH 26, 2019
Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.
Buffer Social
NOVEMBER 8, 2018
Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Delmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. Post your best stories content first.
Convince & Convert
MARCH 19, 2018
I predict this trend will continue to rise in 2018 and beyond. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Facebook’s Ad platform provides a great environment to reach your core audience.
Sprout Social
JULY 30, 2018
Women will have an estimated global spending of about $18 trillion in 2018. You’re charged just like a regular cost-per-click (CPC) ad. You’ve really gotta pay attention to branding with One-tap pins. Just like Facebook, Instagram, or Snapchat, Pinterest also offers a website tracking Pixel. Promoted App Pins.
Buffer Social
FEBRUARY 19, 2019
For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. Facebook News Feed: Use vertical video to drive traffic.
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