Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. Showing up on Facebook every morning thinking “hmmm…what should I post today?”

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Pam Moore

NOVEMBER 29, 2017

I am hosting a training webinar to help you learn the influencer marketing trends for 2018 and understand how you can integrate influencer marketing into your business and marketing strategies and plans for 2018. These methods work for any size brand and business with budgets big and small. Social currency = attention + action.

Influencer 160

Influencer Training Marketing Small Business 160

Pam Moore

JUNE 5, 2018

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?”

Brands 157

Brands How To Authentication Training 157

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Buyers are tired of brands taking advantage of them. They want to be in control and be able to trust the brands they invest their dollars in.

Social Media 157

Social Media Authentication Metrics Feed 157

Ignite Social Media

MAY 14, 2018

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. boasted what’s next in technology for Facebook and its suite of programs.

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Facebook Groups Groups Sports 92

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s humans who read them.

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Brands Training Policies Template 167

Ignite Social Media

OCTOBER 29, 2018

Brands and content creators are in full swing developing their holiday plans ! Facebook Releases New Tools. Facebook Releases New Tools. Facebook continues to evolve with the roll out of three features this month: Premieres, Video Polls and Top Fans. Lastly, Facebook announced Top Fans as a feature to business pages.

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Social Media Badge Trends Collaboration 109

Pam Moore

NOVEMBER 14, 2017

Ready for a real competitive edge in 2018? While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. WHY you must embrace audience marketing in 2018.

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Training Marketing Small Business ROI 158

Buffer Social

MAY 3, 2018

And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. Here are five key updates from F8 2018 and some thoughts on what F8 could mean for the social media industry moving forward: F8 2018: 5 key updates.

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Feed Feedly News Communities 109

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

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Feed Feedly News Tips 164

Ignite Social Media

JUNE 12, 2018

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. ” – Jen Burns, Senior Community Manager. We’ve seen more than a handful of brands increase their attention to retargeting users on social.

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Social Media Applications Hosting Cost 90

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. He made it crystal clear that we all will see less brand content in our news feed.

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Feed Feedly Metrics News 167

Ignite Social Media

NOVEMBER 18, 2020

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. Parler community guidelines are simple and to the point. What is Parler? The second rule is no spam.

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Social Media Brands Badge Guidelines 172

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Clearly, Facebook hopes that by attaching its latest attempt to an already popular platform, it’ll see much better results. Showcase Your Brand Personality.

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Instagram Brands Real Estate Remix 236

Buffer Social

APRIL 30, 2018

F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. The future of the News Feed.

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Conference API Privacy Facebook 94

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you. I am not talking about art as in brand and colors.

Brands 167

Brands Tips Engagement Communities 167

Ignite Social Media

DECEMBER 8, 2017

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? With over 1.71

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Content UGC Instagram Social Media 99

Ignite Social Media

OCTOBER 21, 2020

While I don’t build platforms like many of those included in the documentary, I work with brands to help them develop meaningful communities on social media. Things are going to vary slightly from brand to brand, but there are a few collective insights to consider.

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Brands Film Issues Social Media 154

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. million in 2010 and $513 million in total yearly revenue in 2018.

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B2B Social Media Brands Hubspot 150

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So which are the most followed brands on Facebook in 2019 and how did they get there?

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Brands Facebook Sports Campaign 96

Buffer Social

JANUARY 23, 2018

We hope to make things easier for you with this go-to guide for social media conferences in 2018. 20+ social media conferences to attend in 2018. Here’s a table of the top social media conferences, arranged chronologically, for the rest of 2018, including the dates, locations, and ticket prices. Date: February 22-23, 2018.

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Conference Social Media Price Hubspot 103

Buffer Social

FEBRUARY 8, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018 , directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke ). Let’s dive in!

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Facebook Feed Feedly News 168

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Jul 04, 2018. In May 2018 Twitter identified more than 9.9 Facebook increases transparency for Ads and Pages. Jul 04, 2018. Jul 04, 2018.

Instagram 170

Instagram Analytics Analysis Library 170

Pam Moore

JANUARY 24, 2018

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes. Facebook and other top social networks have been migrating toward a pay to play model for the last 3-5+ years. It's not only about the current sprint on Facebook, Pinterest or Instagram. It's risky business.

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Content Training ROI Social Networking 167

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Be available.

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Communities Strategy Brands Marketing 60

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. What is Facebook verification? What Facebook verification isn’t.

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Badge Facebook Authentication HootSuite 145

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. Twitter and the community that took me under its wing. The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET.

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Education Creative Commons Metrics Journal 102

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. May 23, 2018. New reporting tools for Facebook Messenger. May 23, 2018. May 23, 2018. May 23, 2018. May 23, 2018. Plus end of the road for Klout.

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Klout Features Social Media Lithium 170

Twist Image

DECEMBER 14, 2017

for this community. Welcome to 2018 Content Marketing Predictions. Here was my prediction: "I believe 2018 will be the year where brands publish more and more content natively on external platforms. They live and breathe in social media spaces like Facebook , Instagram , Snapchat , LinkedIn , YouTube and beyond.

Content 69

Content Marketing Publishing LinkedIn 69

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

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Social Media Brands Instagram Training 90

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. Typically, most companies find they need at least a social media manager and a community manager. Should they?

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Social Media Management Communities Social Media Skills 111

Later

DECEMBER 5, 2018

2018 was a big year for Instagram! Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Popular on Instagram in 2018. Top Brands on Instagram in 2018.

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Trends Instagram Review API 60

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. TikTok, Instagram and Facebook offer plenty of space to flex your social personality. What are risky brand comebacks?

Social Media 145

Social Media Brands How To HootSuite 145

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 72

Brands Facebook Campaign Sports 72

Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.

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Social Media Platform Communities Advertising 282