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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Case for brand sentiment analysis Here are some of the ways you can put sentiment analysis to good use for your brand and the benefits you can expect to reap when you do: Know your audience Successful businesses know their customers like the back of their hands. The brand’s net positive sentiment dropped from 23% to -4%.

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7 Steps For Effective PR Crisis Management In 2023

Keyhole.co

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. This way, you can show your brand’s sincerity and transparency.”

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Customer insights The key to successful marketing is to comprehend your target audience.

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19 Hootsuite alternatives for your brand in 2024

Sprout Social

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

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How to use Twitter effectively & grow your brand

Sprout Social

A strategic Twitter profile is a powerful tool in your social media marketing strategy. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more. — DiGiorno (@DiGiorno) September 14, 2018. Monitor your performance.

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