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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. . Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition. How to conduct a content asset audit to leverage content assets you have and update them for 2018.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. . Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. How to Use Visual Content Marketing to Grow Your Brand in 2018.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. In 2018, the combined total monthly active users of the top 4 messaging apps grew to 4.1 Kik, a cross-platform mobile messaging app.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Influencer marketing: The A to Z guide on getting started and calculating ROI [episode transcript]. Part I: An introduction to influencer marketing.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Related Stories How to Use Visual Content Marketing to Grow Your Brand in 2018 15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019 10 Reasons a Content Calendar May be Your Most Important Marketing Tool in 2019 [Template Included]. If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. How and why you measure social media engagement is critical for success.

10 Social Media Predictions for 2019

agora pulse

Storytelling emerged in 2018 as a core technique for engaging consumers. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. Marketers Will Invest Heavily in YouTube Influencers. Takeaway: Look for ways you can leverage influencer marketing.

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Buffer Social

We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail. Influencer marketing success depends on a brand’s trust in trust in the influencer and a willingness to stay comitted to the campaign. 10 Common Reasons Why Influencer Marketing Campaigns Fail – SocialMediaToday. Part III – Common reasons why influencer marketing campaigns fail.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. When your list or send needs outgrow the free plan Mailchimp offers both a 15 percent non-profit discount and a 10 percent when you add two-factor authentication to your MailChimp account. Guest Post by Laura Petrolino.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. But it sure will help reach new audiences, influence others, and drive employee engagement at the same time. Innovative brands are activating employees to be storytellers.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond. Hailley : The reason vertical video isn’t going anywhere and why it’s the new default is because smartphones are driving the trend and as more content is both created and consumed on mobile devices we’ll see increasing amounts of vertical video. For example, Netflix designed a mobile-exclusive stories format for movie trailers.

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7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. Micro-Influencers . Influencer marketing is not new. ” Micro-influencer marketing is a game changer for businesses of all sizes.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. Micro-Influencers . Influencer marketing is not new. ” Micro-influencer marketing is a game changer for businesses of all sizes.

A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018. — Imperial Dental Cntr (@ImperialDentalC) April 30, 2018. The aim should be to appear as professional and authentic as possible.

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Buffer Social

Fast-forward to 2018 and Kettlebell Kings is a leading kettlebell equipment supplier based in Austin, Texas, generating mid seven-figures per year in revenue — with much of its new business coming directly from leads generated on Instagram. They use Stories mainly to provide an authentic look at what the agency is like day-to-day and tries to show as much of what’s happening in real-time as possible. Lots more to come in 2018 so stay tuned.

Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

With long videos, businesses will really start to tap into the value of video – a medium which should account for 78% of all mobile traffic by 2021. Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT.

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The Ultimate Guide on How to Use Instagram Stories

Sprout Social

Here’s a recent example from Salesforce ’s recent Story from their TrailheaDX 2018 conference. A post shared by SHAKE SHACK (@shakeshack) on Aug 7, 2018 at 6:52pm PDT. That’s totally fine, granted you’re not using clashing colors or something that might be tough to read via mobile (think: red on orange). A post shared by Over (@over) on Jul 24, 2018 at 5:32am PDT. Influencers Stories.

An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. The value of influencer marketing.

3 UGC Marketing Trends on the Rise in 2018

Pixlee

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Continued technological innovations will play a significant role in the user-generated content marketing trends in 2018 and in years to come. Influencer Marketing.

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How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. According to Pinterest, 80% of Pinners use Pinterest on mobile , so check out your Pin on mobile to make sure the message is easy to digest (and that text is legible in the desktop feed as well as on smaller, mobile formats.). Join group boards authentically. Focus on finding an authentic audience on Pinterest.

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A guide to getting your CEO on social

Sprout Social

Linkedin’s CEO, Jeff Weiner, is just one of several CEOs who embodies the type of authentic, transparent communication consumers and employees are calling for. Then there’s the fact that 22% say a CEO’s transparency on social would positively influence their interest in working at his or her company. There’s really only two hard and fast “rules” here: Be open and be authentic. — Susan Wojcicki (@SusanWojcicki) March 26, 2018.

Instagram Tips for Creatives: Optimizing Your Instagram Portfolio

Later

If you’re looking to grow your business and influence on Instagram, here are a few guidelines to follow: Name: Is your name clearly displayed in your bio? Make sure you’re posting content you love – your authenticity and inspiration will be contagious! Here are a few content ideas you can display on your Instagram feed to engage with your audience: Your work: photography, influencer promotion, art, design, products, music, film, etc.

How Influencers Helped Generate $38 Billion in Sales on Singles Day

Pixlee

Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. billion in sales around afternoon which already crushed the 2018’s figures of $30.8 Some of the world’s best-known influencers who appeared on this year’s Singles Day included Taylor Swift and Kim Kardashian. Another superstar influencer, Taylor Swift, kicked off the Singles’ Day with a colorful performance in Shanghai. Influencer Marketing

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

You’ll know you have rights in the material you’re using, and people will feel closer to your brand because they’re seeing the authentic you! Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) Live streaming is definitely one “shiny new thing” people are interested in, but influencer marketing is also on the rise. Problem #4: Influencers don’t always disclose! Guest Post by Kerry O’Shea Gorgone.

The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. At the end of 2018, 400 million users were actively using Instagram stories every day. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%. Employee Advocacy as the New Influencer.

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Social Media Guide for Political Campaigns

Sprout Social

” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals. A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT. A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT. Mobilizing your following to take action. Mobilization & advocacy.

How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

Buffer Social

Tank, wanted to know if telling a brand’s authentic story would be successful across social media and other channels. He explained, “Apart from its character limit, Twitter isn’t any different when it comes to sharing your authentic voice, It’s blogging in 280 characters.”. Brian : We’re getting towards the end of 2018 which means you’re either one, ramping up to end Q4 off with a bang, or two looking forward to a big 2019.

How to Use TikTok to Reach Audiences in China

Pixlee

Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences. And that trust carries over to influencers. One such platform where influencers thrive in large numbers is Tiktok.

47 Social Media Statistics Every Marketer Should Know

Later

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! A 2018 study found that 78% of Americans have found products on Facebook that they later purchased. #24:

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Influencers were the first to jump on the trend — Jenna Kutcher , Elise Darma , Quigley Goode , and Sarah Nicole Landry of @thebirdspapaya all share lengthy captions on their posts to give greater insight into their world or to share their knowledge. .

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. This is primarily so people can see who is trying to influence their vote and who paid for the ad they are viewing.

How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. This is primarily so people can see who is trying to influence their vote and who paid for the ad they are viewing.

Everything Marketers Need to Know About TikTok

Likeable

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. In 2016, a new video sharing mobile app named Douyin launched in China. as one of the most downloaded apps of 2018. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly

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Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes

Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. This shift has been influenced by voice search, which continues to play a role today with a constant focus on experience and not just keywords.

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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In fact, when looking at what types of content made up the top 500 Facebook posts of 2018, more than 81 percent were videos ! In an attempt to make this study as relevant as we could to a variety of brands and industries, we decided not to simply cover the top 10 Facebook posts from 2018.