Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Guest post by David Gutierrez.

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Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. Challenges are the norm, usually grouped together with a hashtag. First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly

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Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example.

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Later

FEBRUARY 15, 2021

In 2018, TikTok had 55 million monthly active users. The “For You” page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create. Here, you’ll see popular hashtags, sounds, and effects.

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Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Personas also help to identify authentic and personalized opportunities to reach your customers through social media.

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Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Trend #5: The Demand for Authentic Content will Increase. Transparency goes a long way.

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Keyhole.co

JANUARY 6, 2022

at that time, so China decided to merge it into TikTok in 2018. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. And, if you need help in creating authentic, eye-catchy ads, the e-learning center (Ads Manager) is all set to make you more informed. Now, with over 2.6

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Marketing Hashtag Influencer Trends 52

Likeable

FEBRUARY 12, 2020

Gritty, the Philadelphia Flyers’ bright orange, furry, googly-eyed mascot, became an overnight sensation back in 2018 after his recreation of Kim Kardashian’s “Paper” magazine cover garnered 6.1 Since then, the Flyers have used Gritty as a way to join topical and trending conversations in an authentic, ownable way without selling out.

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Sports Brands Authentication Meme 66

Sprout Social

SEPTEMBER 24, 2018

Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. Create a video series. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT.

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Later

FEBRUARY 16, 2021

Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. By leveraging their communities, this social media campaign was able to reach new audiences, and the hashtag quickly grew to thousands of organic posts.

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Campaign Social Media Brands Apparel 91

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

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Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” Instagram posted to their blog , way back in 2018. DON’T: Buy followers.

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Buffer Social

NOVEMBER 29, 2018

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. For example, throughout 2018 brands have consistently helped out with disaster relief efforts after after hurricanes, superstorms, and earthquakes.

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Brands Retail Campaign Authentication 94

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018.

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Pixlee

SEPTEMBER 21, 2020

Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Old Navy’s Commitment to Authenticity on the Homepage.

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Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

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Pixlee

APRIL 17, 2019

Instagram Stories really came into its own in 2018. Customers increasingly crave authenticity and appreciate the advice of the influencers they follow, who achieve their status by being trustworthy. Brands can leverage more UGC when they encourage followers to use branded hashtags and mentions.

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Social Media UGC Social Media Management Authentication 74

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. — Hot Topic (@HotTopic) August 20, 2018. — Slack (@SlackHQ) August 16, 2018. — Soylent (@soylent) August 13, 2018. We ship internationally! This should work!

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Pixlee

DECEMBER 18, 2018

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. Focus on brand authenticity and real followers. Drill Down.

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Instagram UGC Authentication Apparel 44

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. User-generated content, such as a social feed curated according to Instagram hashtags, resonates powerfully with consumers, particularly at that crucial time prior to purchase. It’s one thing to see a blouse on a faceless mannequin. Get Interactive.

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Retail Curation Hashtag Fashion 69

Pixlee

APRIL 27, 2020

An EventTrack 2018 survey observed that 85% of users are likely to buy a product after participating in an event. Right now, authentic and real content from your happiest customers goes a lot farther than branded content that’s both dated and out-of-touch. Opportunity: Build Strong Customer Relationships in Uncertain Times.

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Eventful Engagement Brands Crowdsourcing 61

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. That content can then be transformed into marketing content that is authentic and makes users feel connected to the brand.

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Pixlee

OCTOBER 21, 2019

So, they created the #MorpheBabes hashtag to ask their audience to get creative with their make-up and share their looks online. In 2018 they launched “Room 301” at the Kimpton Everly Hotel in Los Angeles, centering the interior to encourage visitors to connect with themselves and others. . Their goal? Their audience loved it!

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Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia.

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Campaign UGC Content Tourism 43

Sprout Social

NOVEMBER 3, 2022

In 2018, the company started taking strict action against accounts involved in this phony tactic. Because buying likes is not an indicator of authentic engagement. While there’s no magic formula to help you do that, here are some best practices you can follow: Be authentic and creative. Create an Instagram hashtag strategy.

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Buy Instagram Hashtag Authentication 25

Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018.

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Sprout Social

MAY 5, 2019

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. You can create a specific hashtag, like #SproutPartner, to track what your influencers are doing. How to track your campaign.

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Later

JUNE 12, 2019

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . Similarly, @shopbando shared several posts this year to mark Mental Health Awareness Month, and even created their own hashtag #InternationalICryAtWorkDay to raise awareness: .

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Later

SEPTEMBER 12, 2019

A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST. UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. Easy gathering and sharing of genuine reviews. Consumers are 2.4

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UGC Content Instagram Hashtag 60

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). Opt instead for real-life pictures and custom visuals for a more authentic connection. Rachel Pedersen. Thanks for listening!

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Buffer Social

AUGUST 12, 2019

Reddit wants authentic contributions — which of course makes sense. But If you approach your conversations with authenticity, then you should be in good shape. First and foremost, you must be an authentic contributor to the Reddit community. Some of the most common numbers in titles are years like 2018 and 2019.

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Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Tip #2: Search Relevant Hashtags to Find Influencers in Your Niche . View this post on Instagram.

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Later

MARCH 30, 2020

A 2018 study found that 78% of Americans have found products on Facebook that they later purchased. #24: Influencer marketing removes the barriers of traditional advertising because customers are introduced to your brand from a trusted source (the influencer) on an authentic, casual platform (Instagram).

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Later

JULY 22, 2020

Pinterest might not be the first platform that springs to mind for brand marketing, but with a 28% increase in monthly active users from 2018 to 2019, it’s definitely one to watch. These recommended keywords are ordered by search popularity, so take this into account as you plan the keywords and hashtags for your Pins.

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Hootsuite

SEPTEMBER 22, 2021

The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018. Instagram’s policies confirm that it hides public posts that it deems “ inappropriate ” from the Explore and hashtag pages. Your username or hashtag isn’t showing up in search suggestions. Don’t use banned hashtags. We do not.”.

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Keyhole.co

OCTOBER 21, 2023

Whether you’re gauging campaign success, identifying niche influencers, or tracking hashtags, Keyhole delivers a comprehensive snapshot of your social media presence. Hashtag Analytics: Keyhole offers deep insights into hashtag performance, which is valuable for campaigns or brand monitoring.

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Social Media Sentiment Reputation Analysis 52

Oktopost

MAY 30, 2022

The current app originated in 2018 after a popular lip-syncing app, Musical.ly, was merged into TikTok. Marketing on TikTok is different from marketing on any other social media platform because the application champions authenticity, creativity, and emotion. Source: emarketer.com. What is TikTok marketing? Befriend the Trend.

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