Ignite Social Media

JULY 11, 2018

Along with the influx of poorly-shot iPhone videos featuring local fireworks displays in newsfeeds, brands often got in on the conversation, finding ways to jump in on top-of-mind conversations. Here are some of our favorite Fourth of July social media tactics from this year. — Lowe's (@Lowes) July 4, 2018.

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Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? Transforming Social Media into a B2B Growth Engine through Employee Advocacy.

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B2B Engineering Social Media Privacy 92

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Facebook.

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Social Media Brands Content Real Estate 121

Pixlee

FEBRUARY 14, 2018

As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views, and videos, will lead to easier product discovery and increased conversions. Personalization is one of the most important marketing trends in 2018. Consumers in 2018 love to interact with images.

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Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. — Twitter Verified (@verified) February 26, 2018.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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Oktopost

AUGUST 12, 2021

In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. Allen has been on the “30 Under 30” lists for both Inc. and Forbes.

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Buffer Social

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. People in 2018 don’t want to have to search your website for a contact form or spend ages crafting an email request. It’s human and authentic.

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Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/19 – Social Media & the Evolution of Transparency with Kaitlyn Corvino, Public Relations Strategist.

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Upcoming Yahoo Case Study Apple 46

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Why Does Social Media Marketing Matter For Dentists?

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Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space. Tiktok’s Quest For Hyper Locality. Sascha Morgan-Evans.

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Sprout Social

JUNE 18, 2019

Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Social media in a mid-sized company is no longer one person. Should they?

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Oktopost

SEPTEMBER 22, 2021

He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

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Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., Guest post by David Gutierrez. Influencer Marketing Going Micro.

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Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

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Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

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Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Final Thoughts.

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Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! Want the blueprint for social marketing success right now?

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Industry Real Estate Content Insurance 132

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. If a surprise and delight idea is executed well, customers are more likely to advocate for the brand, especially on social media. How to surprise and delight customers. Host an event.

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Oktopost

AUGUST 10, 2022

In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Meet Kevin.

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B2B Press Release Apple Loyalty 90

Likeable

OCTOBER 9, 2018

Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation. Authenticity matters now more than ever. Wendy’s is a brand that’s received plenty of buzz this year, whether from #NuggsForCater or its “We Beefin?”

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Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This event is guaranteed to help you get a grip on your content marketing strategy in 2018! Want the blueprint for social marketing success right now?

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Industry Real Estate Insurance Content 152

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. With the amplification afforded by social media, everyone can be an influencer of varying degree.

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Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

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Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. Social commerce.

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Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In 2018, Rachel raised funds in an effort to help Black women and girls gain access to mental health care. She’s also a dynamic entrepreneur.

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Oktopost

NOVEMBER 28, 2021

Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss.

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Data B2B Apple Fashion 70

Unmetric

MAY 31, 2018

There seems to be no limit to their sass, as they continue winning on social media. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s Social Media Campaigns.

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Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. The truth is, though, they do.

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Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media.

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Instagram Tools Facebook Report 80

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media.

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Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters. million times.

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Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67