Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. So, if you choose to run a week’s worth of brand takeover ads, you’ll be the only company in your designated category for an entire week!

Video 98

Video Marketing UGC Hashtag 98

Pixlee

SEPTEMBER 5, 2018

companies. Creating stronger and more powerful digital experiences ; Engaging customers in more authentic and personalized ways. Edward Bourelly- Director of Marketing, New Era Cap Company. This sense of community enables customers to feel a sense of ownership and eagerness to share.

ROI 40

ROI Authentication Conference Sports 40

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 128

Brands How To Authentication Exercises 128

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Social Media Strategies Summit

OCTOBER 30, 2019

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.

Brands 108

Brands Facebook Journal Issues 108

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch.

Influencer 75

Influencer Trends Brands UGC 75

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Marketers working in healthcare.

Industry 132

Industry Real Estate Content Insurance 132

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Marketers working in healthcare.

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

JUNE 17, 2019

Embrace authenticity. How important is authenticity on social media? A great personal brand is one that is authentic and intrinsically connected to who you are as a person. And this is especially true if you’re well-known not just as an individual, but as a public-facing representative of a company as well. Don’t create.

Trends 111

Trends Social Media Brands Authentication 111

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. Chewy’s compassion illustrates how much the company cares about pets and their families. — TABASCO® Brand (@TABASCO) March 17, 2018.

Brands 97

Brands Fashion Eventful Hosting 97

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. They should guide all of your campaigns, content creation, and community management activities. engagement based.

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Social Media Strategy Guidelines Template 113

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. Shape your social media stories around your supported charities, community activities and local causes. Watch the video.

Social Media 132

Social Media UGC Adwords Influencer 132

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Play Digital’s Bathtub Challenge. Nike’s “Dream Crazy” Video. Supreme x Oreo’s Collaboration.

Campaign 91

Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

FEBRUARY 13, 2020

As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 million in 2010 and $513 million in total yearly revenue in 2018. PRIORITY PLATFORM: Facebook and Instagram Advertising.

B2B 150

B2B Social Media Brands Hubspot 150

Later

FEBRUARY 15, 2021

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. In 2018, TikTok had 55 million monthly active users. In 2021, the company is projected to reach 1.2 And tons of companies are already successfully serving branded content to these users.

Film 100

Film Trends Hashtag Curation 100

Buffer Social

NOVEMBER 29, 2018

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. “The purpose has to be deep rooted in the company across all facets of the organisation — from marketing and customer service to communications and policy, and everywhere in between.”. “Any

Brands 94

Brands Retail Campaign Authentication 94

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. Clothing stores, software companies, restaurants and other industries have to convince people that what they’re selling is worth their money—even if it’s something they don’t need. When was the last time you changed yours?

Social Media 111

Social Media Marketing Industry Instagram 111

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Marketers working in healthcare.

Industry 60

Industry Real Estate Insurance Content 60

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. Last year’s Agency Partner Day was such a success that we decided 2018 needed to see more—more speakers, more partners, more food, more drinks, more space. .

Hubspot 68

Hubspot B2B Team Conversation 68

Pixlee

NOVEMBER 4, 2019

Its effectiveness is only further augmented by the new Shoppable Posts feature, which officially launched across 45 countries in 2018. Blindly Focusing on Selling without Community. But never forget that conversions are the result of a maniacal focus on your community’s needs. Happy Selling.

Brands 50

Brands Instagram Feed Feedly 50

Sprout Social

JULY 7, 2020

Being human and authentic about social issues is one way to build this culture of transparency. According to our 2018 #BrandsGetReal data, audiences view social media as a key way of regularly staying in touch with others, including those with different views or beliefs, and staying informed. So, we’re starting now.

Brands 118

Brands Survey Microsoft Issues 118

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. We’re not a dream, we’re a drink,” the brand stated in a 2018 advert. We’re about living at authentic life.”. But Ugly isn’t a plucky underdog.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

FEBRUARY 22, 2022

Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. They are niche communities that allow users to connect with groups of friends and shop together. One company going all-in on AR is L’Oréal, which acquired its own AR firm in 2018. Conversational commerce.

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Platform Tips Buy Instagram 106

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world.

Social Media 144

Social Media Video Strategy Film 144

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. That content can then be transformed into marketing content that is authentic and makes users feel connected to the brand. Isle Surf & SUP. Radio Flyer.

Hotels 72

Hotels Brands UGC Travel 72

Pam Moore

JULY 11, 2018

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent. Be realistic.

Apple 139

Apple Brands Tips Consultant 139

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Stuart Weitzman.

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Campaign UGC Content Tourism 43

Likeable

JUNE 18, 2020

In 2018, Rachel raised funds in an effort to help Black women and girls gain access to mental health care. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I’m looking forward to being in conversation and community with you all. You can join Rachel’s 1.7

Social Media 92

Social Media Instagram Education Communities 92

Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Instagram audiences value honesty and authenticity way more than a glossy cover shoot. Thank you.).

Trends 85

Trends Instagram Feed Feedly 85

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). Opt instead for real-life pictures and custom visuals for a more authentic connection. Sunny Lenarduzzi. Rachel Pedersen.

Social Media 110

Social Media Marketing Curata Influencer 110

Later

JULY 22, 2020

Pinterest might not be the first platform that springs to mind for brand marketing, but with a 28% increase in monthly active users from 2018 to 2019, it’s definitely one to watch. So if you want to tap into a community with strong purchasing power, growing a following on Pinterest is a great place to start.

How To 58

How To Communities Collaboration Platform 58

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. What’s really great about this strategy is that your posts can be about anything.

Instagram 73

Instagram UGC Feed Feedly 73

Later

SEPTEMBER 15, 2020

Influencer marketing is a great way to increase brand awareness, grow your community, and drive sales on Instagram. As an entrepreneur, she uses humor and vulnerability to empower her community to be confident. It sounds corny but that’s what grows your community and builds trust. ’ And at this point, it’s insulting.

Influencer 65

Influencer Marketing Travel Instagram 65

Unmetric

AUGUST 2, 2019

Campaigns like the 2018 #makersofthegame—a tribute to athlete Kobe Bryant who revolutionized sports and culture—and the 2017 #Breaking2—centered around athletes who embarked on running a marathon under 2 hours—were two campaigns that gave the brand a boost in engagement and follower growth. Chanel – 36 million followers. nikkihiltz.

Instagram 155

Instagram Brands Fashion Sports 155

Later

SEPTEMBER 12, 2019

A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST. Building a loyal fan base and community around your brand. UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve.

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UGC Content Instagram Hashtag 60

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

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Communities Instagram UGC How To 78