Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s humans who read them.

Brands 167

Brands Training Policies Template 167

Pam Moore

NOVEMBER 14, 2017

Ready for a real competitive edge in 2018? While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. WHY you must embrace audience marketing in 2018.

Training 158

Training Marketing Small Business ROI 158

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Our agency works with brands across the globe, from startups to large enterprise brands. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it!

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

JULY 9, 2018

As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option. The marketer and brand that can outlast, out market and sleep better than their competition wins. Work smarter, not just harder.

Content 163

Content Training Marketing Industry 163

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. million in 2010 and $513 million in total yearly revenue in 2018.

B2B 150

B2B Social Media Brands Hubspot 150

Pam Moore

AUGUST 7, 2018

Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. What you'll learn…

Social Media 112

Social Media How To Training Industry 112

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. At the end of 2018, 400 million users were actively using Instagram stories every day. Brands will need to invest in social ads.

Trends 143

Trends Social Media Instagram Influencer 143

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Social media platform your brand should check out: Houseparty.

Platform 272

Platform Social Media Influencer Trends 272

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

FEBRUARY 14, 2018

Visual commerce enables brands to differentiate themselves online. With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Personalization is one of the most important marketing trends in 2018. Time on Site.

UGC 68

UGC Curation Authentication Education 68

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 Just 14 months after launching, Facebook had 150 million active users per day for Stories.

Brands 91

Brands Facebook Upcoming Real Estate 91

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. And no, Facebook is not punishing you or your Page. Don’t panic.

Publishing 97

Publishing Facebook Authentication Overview 97

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Embrace authenticity. How important is authenticity on social media? Don’t create. Keep organized.

Trends 111

Trends Social Media Brands Authentication 111

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. It's not just the big media outlets or big brands that are the media today.

Brands 141

Brands Instagram Meme Banking 141

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Our agency works with brands across the globe, from startups to large enterprise brands. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it!

Social Media 60

Social Media Training Startup Social Networking 60

Pam Moore

AUGUST 7, 2018

Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. What you'll learn…

Social Media 60

Social Media How To Training Industry 60

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

Sports 66

Sports Brands Authentication Meme 66

Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: Facebook. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? He was recognized as “Best Leader on Facebook” at the 2020 CSuite Digital Leadership Awards , but his social presence extends beyond the Mark Zuckerberg-owned platform. . Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels . a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

Pam Moore

MARCH 4, 2018

Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Need more help?

Feed 165

Feed Feedly News Social Media 165

Sprout Social

SEPTEMBER 12, 2018

Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. It’s easy to set spend and choose your pre-built audiences and campaigns pulled directly from Facebook Ads Manager.

Instagram 81

Instagram Tools Facebook Report 81

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 132

Industry Real Estate Content Insurance 132

Likeable

OCTOBER 9, 2018

Said Vaughn Vreeland, Creator at BuzzFeed Tasty, “For food brands especially…it’s such an aspirational thing, but we also have to keep it relatable…We have to develop that trust with the audience but stay true to who we are.” Authenticity matters now more than ever. Every brand needs to know what it stands for.

Advertising 59

Advertising Authentication Influencer Sentiment 59

The Realtime Report

SEPTEMBER 8, 2022

However, a place where TikTok has perhaps slightly lacked in comparison to the likes of Instagram and Facebook is the ability to reach users on a hyperlocal level, or at least, not with ease. For smaller local businesses, or franchises of larger brands, this feature will be a gamechanger.

Social Graph 91

Social Graph Comparison Features Communities 91

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic.

Video 98

Video Marketing UGC Hashtag 98

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 152

Industry Real Estate Insurance Content 152

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. And if you want to take a look back, check out our 2018 Instagram Year in Review! A screenshot from Facebook’s Instagram Account analytics beta.

Instagram 90

Instagram Authentication Influencer Analytics 90

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84

Company Brands Apple Small Business 84

Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. If your brand does not currently leverage UGC, you may be wondering where to start. 2019 Social Media Trends to Watch.

Trends 143

Trends Social Media UGC Authentication 143

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Pixlee

NOVEMBER 4, 2019

With over one billion monthly active accounts worldwide , Instagram is an incredibly powerful marketing tool for brands. Its effectiveness is only further augmented by the new Shoppable Posts feature, which officially launched across 45 countries in 2018. Keep the focus on getting people engaged with your brand. Happy Selling.

Brands 50

Brands Instagram Feed Feedly 50

agora pulse

DECEMBER 13, 2018

FUN FACT- If the famous Cambridge Analytica scandal had happened after GDPR, Facebook’s fine would have been €1.4 In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Storytelling emerged in 2018 as a core technique for engaging consumers.

Social Media 132

Social Media UGC Adwords Influencer 132

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Guest post by David Gutierrez.

Trends 166

Trends Marketing Influencer B2B 166

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. It's not just the big media outlets or big brands that are the media today.

Brands 60

Brands Instagram Meme Banking 60

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. How to use Facebook Live.

Video 145

Video Facebook Notification API 145