2018 API Marketing Sentiment 
Keyhole.co
OCTOBER 10, 2023
What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.
Social Media Strategies Summit
JANUARY 3, 2019
2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.
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Ignite Social Media
JANUARY 25, 2018
Facebook recently made an exciting announcement for marketers. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Audience Insights is expected to be more widely available in 2018. Implications for Marketers.
Sprout Social
FEBRUARY 25, 2019
It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Posted by Samsung on Saturday, July 28, 2018. Facebook monitoring vs listening.
agora pulse
MAY 31, 2018
After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”
agora pulse
MAY 31, 2018
After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”
Social Media Strategies Summit
JANUARY 18, 2019
Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Affiliately.
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