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3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Snap Games. Introducing another format to watch shows on, Snap Originals programming.

API 131
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

Video 145
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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

billion in 2014 to nearly $15 billion in 2018. While the tool was developed for large brand advertisers, it can be used by any advertiser with access to Power Editor or the API looking to drive efficient reach within their target audience. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

Buy 112
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value. What are these metrics and are you going to miss them?

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Mobile App Actions Conversions Value. What are these metrics and are you going to miss them?

Metrics 87
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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. The important part is to find the right tools to empower an image-oriented marketing strategy.

UGC 60