Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. In this case, we added a few of Nike’s competitors and looked at their audience growth in 2018 in the chart below.

Social Media 84

Social Media Analysis How To Analytics 84

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Shopping Ads.

Engagement 138

Engagement Retail Case Study How To 138

agora pulse

NOVEMBER 6, 2019

What social media management tool was your digital marketing agency using before Agorapulse? We were using social media scheduling tools that our clients had, so mainly Buffer. What made you start looking for a new social media management tool? How did you discover Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

What social media management tool was your digital marketing agency using before Agorapulse? We were using social media scheduling tools that our clients had, so mainly Buffer. What made you start looking for a new social media management tool? How did you discover Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. After their collaboration with Puma on the Puma x BTS Court Star, they made things official by becoming the brand’s ambassadors in 2018. Visit Seoul.

Social Media 97

Social Media Brands Marketing Tourism 97

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Analytics 139

Social Media Marketing

MARCH 7, 2018

PPC Trends You Can't Ignore in 2018 In the era of rising awareness amongst consumers about their needs and wants, the marketers to need to strategize to stay ahead of the pack. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Oktopost

JUNE 1, 2023

Because, while social media is the B2B digital marketer’s playground when it comes to reaching highly targeted audiences and moving leads through the funnel, some of the elements of social media management represent a drain on your team’s time and creativity. How Does Lead Scoring Maximize Social Media ROI?

ROI 62

ROI Social Media Marketing Curation 62

Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. Reporting and analytics. Google Analytics. This is the number one skill CMOS are looking for in 2018. It’s a free download in the Google Analytics Solutions Gallery. Then you send them just one link to that content with your pitch.

Tools 82

Tools Content management systems Analytics Skills 82

Unmetric

DECEMBER 17, 2018

Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. You can view these metrics collectively for all brand posts as well as each individual post published starting October 1st, 2018. You asked, we answered. How do you define reach and impressions? SIGN UP FOR A DEMO.

Instagram 74

Instagram Metrics Social Media Management Influencer 74

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Ok Twitter folks… am curious… go into your analytics. Google Analytics.

Twitter 138

Twitter How To Analytics Statistics 138

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. From their research, the Earned Media Value Social Index (EMV) was born. Get earned media values for your content. How much is your engagement worth?

ROI 72

ROI Advertising Engagement Social Media Management 72

Sprout Social

JULY 31, 2018

Distinguish what is normal for social media growth, like whether a gain of 50 followers in one day is significant to your bottom line or not. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels? Look at Website Performance. New visitors. Demographics.

Influencer 77

Influencer Instagram Hashtag How To 77

Webbiquity SMM

FEBRUARY 13, 2018

So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. across all major social networks. Plan to increase your social media budget. Finally, plan to invest part of that budget in staff training as well.

Social Media 178

Social Media Marketing Hubspot Trends 178

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Social media content should be a mix of different types of content. Analytics tools.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. Bien Media. eSpark Media. Social Karma. Crush Social Management. eDesign.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Hootsuite

DECEMBER 20, 2019

billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Facebook’s latest figures show that more than 2.45 billion people log in to the platform every month. Get Started.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Ignite Social Media

JULY 6, 2020

Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. The costs include influencer fees, management fees, and paid media fees all in one single rate.

Social Media Management 180

Social Media Management Price Social Media Exercises 180

Proactive Report

APRIL 12, 2018

32 percent – generating earned media/clips. How to measure News Releases in 2018. To find the social media amplification of your release use a social media management dashboard like Sendible.com. If you see a spike in traffic you can use the analytics program to find where that traffic came from.

News 40

News Press Release URL Analytics 40

Sprout Social

JANUARY 19, 2022

You can set sales goals that you can measure in your ecommerce platform, like Shopify, or website traffic goals that you monitor in Google Analytics. If your goal is brand awareness, social media can provide a goldmine of data. There are dozens of social media KPIs available to you: Impressions. Follower count.

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

AUGUST 28, 2018

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed. Sprout Social. Price: Starts at $99/month ( try a free 30-day trial ).

Analytics 111

Analytics Social Media Tools Price 111

Keyhole.co

MARCH 7, 2023

However, even with the best intentions, many companies make mistakes that can undermine the effectiveness of their social media monitoring efforts. Here are eight mistakes that are ruining your social media monitoring efforts: 1. This is where analytics come into play. As of today, Netflix has over 32.4

Social Media 59

Social Media Apple Trends Reputation 59

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion by 2018. billion by 2018.

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

MARCH 9, 2017

Social Media Conference for PR, Marketing and Corporate Communications (March 27-29, Orlando). Social Media Strategies Summit (April 26-28, Chicago). Social Media & Web Analytics Summit (April 26-27, San Francisco). Social Media Camp (May 3-4, Victoria, British Columbia).

Conference 103

Conference Social Media Price Forums 103

agora pulse

APRIL 3, 2018

Twitter Dev (@TwitterDev) March 23, 2018. Agorapulse is a comprehensive social media management tool. It also provides full listening capabilities, engagement management, and reporting. Simply go into your “Posts” section of your “Analytics” tab. Panic ensued. Agorapulse.

Meeting 87

Meeting Social Media Management Publishing Social Networking 87

agora pulse

APRIL 3, 2018

Twitter Dev (@TwitterDev) March 23, 2018. Agorapulse is a comprehensive social media management tool. It also provides full listening capabilities, engagement management, and reporting. Simply go into your “Posts” section of your “Analytics” tab. Panic ensued. Agorapulse.

Meeting 87

Meeting Social Media Management Publishing Social Networking 87

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. Customized Instagram analytics reports delivered automatically with the data that matters to you. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of).

Instagram 140

Instagram HootSuite Software Comments 140

Hootsuite

JULY 2, 2019

A post shared by Lilly Flynn (@princessoftheflowers.lush) on Dec 4, 2018 at 1:14pm PST. A post shared by Jon Wong (@ohthatjonwong) on Dec 28, 2018 at 3:10pm PST. Establish social media guidelines. This makes it easy for employees to share social content from a platform they already use every day. Request a Demo.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

Metrics 145

Metrics Analytics Instagram How To 145

Later

JULY 24, 2019

A post shared by Instagram (@instagram) on Jun 20, 2018 at 11:10am PDT. This is big news for creators and social media managers alike. Up until now, IGTV only supported vertical video, which was a big part of its launch in June 2018. . A post shared by Tyler Blevins (@ninja) on Jun 20, 2018 at 10:03am PDT.

Platform 79

Platform Video Instagram Press Release 79

Keyhole.co

OCTOBER 10, 2023

Gather strategic insights When Nike released their 2018 ad featuring Colin Kaepernick after he took a knee during the National anthem, their online mentions began overflowing with negative comments including #boycottNike hashtags. After deciding on the platforms you want to source insights from, it’s time to begin gathering the data.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

JUNE 26, 2019

— RuPaul's Drag Race (@RuPaulsDragRace) March 5, 2018. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Set goals and social media metrics ahead of time so you can measure your campaign’s success against them. Create a hashtag.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Sprout Social

APRIL 30, 2018

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. Not all businesses are exactly clear on how to hire a social media manager. The problem?

Social Media Management 95

Social Media Management Social Media How To Hubspot 95

Sprout Social

APRIL 10, 2017

Try our social media management and analytics tools with a free 30-day trial ! If you plan to improve your strategy for 2017 and into 2018, it takes helpful insights from Facebook analytics tools. Get started now. Looking to get more out of your Facebook marketing?

Strategy 111

Strategy Facebook Marketing Metrics 111

Social Media Strategies Summit

MAY 27, 2022

You need to get smart by investing in the right social media management tools. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Describing Zoho as a social analytics platform is like calling your iPhone a calculator. Google Analytics.

Team 221

Team Tools Social Media HootSuite 221