article thumbnail

How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

article thumbnail

Social Media and Oscars 2018

Audiense

It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars. They noted how their analysis might better represent people’s sentiment, instead of the voting Academy members’ opinions. The post Social Media and Oscars 2018 appeared first on Audiense.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Experts Share Their Instagram Predictions for 2019

Later

And if you want to take a look back, check out our 2018 Instagram Year in Review! Instagram Predictions #2: Instagram Analytics Will Become Even More Robust. Tracking and measuring your Instagram analytics has always been important. We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform.

article thumbnail

GDPR and social media: What marketers need to know

Sprout Social

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The short answer is a resounding “yes.”

article thumbnail

A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. You can set sales goals that you can measure in your ecommerce platform, like Shopify, or website traffic goals that you monitor in Google Analytics. Let’s see this in action. Follower count. It’s all you.

Products 135
article thumbnail

The key to Victoria’s Secret social media success

Unmetric

We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019. From the chart below, you can see two visible dips in followers count in July and November of 2018. Victoria’s Secret (@VictoriasSecret) December 3, 2018.

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Soccer media company Copa90 used UGC across Snapchat to raise awareness about the 2018 FIFA World Cup held in Russia. And there’s no other content type that’s more authentic than UGC from your customers. Get a Free Demo.

UGC 145