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The 2017 Internet Trends that Brands Need to Know

Pixlee

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. Through photo metadata, filters, and more consumers are increasingly sharing data about their whereabouts. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know.

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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Once those conversations were identified using Pulsar, we exported the audience metadata and fed that into Audiense, which gave us a detailed view of the audience within a matter of hours.

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How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

2017 has seen its share of buzzwords and phrases, but perhaps none have been bandied about as brazenly as artificial intelligence. One could speculate that AI and machine learning will continue to be hot topics in 2018 and for many years to come. Dynamic Display.

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This Week in Social Media – 6/12/2013

Social Media Marketing

PwC has the outlook for traditional media through 2017. Now, most of this is purported to be more innocuous metadata, such as frequency of calls, numbers dialed, countries, etc. In the first quarter of 2013, email grew by 11.6% year over year for all industries, and the open rate was 24.4% versus 22.2%

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How to Get More Views on YouTube: 12 Tactics that Actually Work

Hootsuite

Take those relevant keywords and use them in your metadata (i.e., Use metadata to get recommended after a popular video. Videos with related or similar metadata (i.e., Pro Tip: Unlike other video metadata like titles and descriptions, YouTube video keywords aren’t listed visibly. low competition).

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

YouTube brand safety tips In 2017, YouTube came under scrutiny for showing ads alongside controversial videos , which resulted in many large brands boycotting YouTube ads. Keywords that you add to a blocklist will be used to filter based on keywords in headlines, descriptions, tags, and metadata. Negative keywords.

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Facebook Ads and Multiple Text Options Feature

Jon Loomer

First, Facebook will pull the description from my website metadata. We’ve had this since 2017. You’ll notice that I didn’t provide variations of the link description. In fact, I didn’t even provide one. This was by design. Second, Facebook isn’t showing descriptions all that often these days anyway.

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