article thumbnail

5 Content Pitfalls in Fast-Growing Businesses

Proactive Report

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today.

Content 45
article thumbnail

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

It typically contains a knowledge base with a set of rules for applying the knowledge to each particular situation. With machine learning capabilities, it’s building its knowledge base over time and adapting or creating new decisions based on its working knowledge. AI and SEO.

Marketing 109
article thumbnail

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

Part of the answer, according to research from strategy professor Benjamin Jones at the Kellogg School, is that our individual knowledge base is becoming more and more specialized. We’d then prioritize ideas based on impact (Warren Buffett Framework / ICE Scores) and begin testing. Collaborating.

Skills 111