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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Cheers to 2017! Simply follow the hashtag every Wednesday from 2—3 p.m. January 4, 2017: Maintaining a Social Media CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. Sprout Product Focus: Social CRM.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Piggyback off an existing hashtag.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.  Regardless, the seemingly innocuous mistake garnered 1.1K

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The Best of This Summer’s Social Media

Ignite Social Media

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. — Delta (@Delta) July 16, 2017.