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5 successful crisis communication examples brands can learn from

Sprout Social

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours.

Examples 109
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The complete guide to Twitter listening

Sprout Social

In a 2017 survey , Clutch found that 25% of business use social listening to improve their products, 24% for attracting customers and 21% for providing better customer service. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. Chi-town pizza.

Twitter 78
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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Before 2017, the brand faced much more intense online competition from McDonald’s and Burger King. Market research can help you use trends and hashtags effectively to create funny but non-offensive content.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more.

Analytics 111
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How to Use Social Listening to Find Qualified Sales Leads

Sprout Social

— Dove (@Dove) January 18, 2017. Instead of being on the lookout solely for keywords or brand mentions, you’re gathering information based on the overall sentiment and tone of conversations going on about your brand or industry on social. The overall sentiment about your brand on social.

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5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

January 2017. Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT. It’s honestly up to you!