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How to be Twitterific, 10 Years Later — What Do the Experts Think Today?

Webbiquity SMM

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B 150
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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Even businesses you wouldnt expect are now on UK TikTok, proving how versatile the platform is.

Trends 102
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Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

Buffer Social

They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. The switch from swipe up to a sticker was good news for content marketers and small business owners, since it meant you no longer needed 10k followers to link to a website.

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X Hires New Head of Product to Re-Ignite Growth

Social Media Today

Bier is the creator of two previously viral apps, in “ tbh ,” which Meta acquired in 2017 , and “Gas,” which was acquired by Discord in 2023. Both tbh and Gas are considered case studies in viral marketing, with both gaining millions of users in short spans of time, before being acquired by larger companies.

Products 121
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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

Research 213
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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Think about appropriate hashtags and keywords to add to the conversation. We’re excited to see what the rest of 2017 has in store for social media. Here’s an update on social media trends to bring you up to speed.

Trends 126