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Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Adidas – #ORIGINALis. Heineken – #OpenYourWorld.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Using our Content that Converts™ approach we drove 29% more referrals over 2017, using half the budget while lowering the cost per referral by an astounding 62%.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence. In 2017, Nike launched a system that allowed customers to design their own sneakers in-store. Alibaba Opens a FashionAI Store. Nike Makers Experience.

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8 African American Influencers to Follow

Ignite Social Media

Hailing from Dallas, Candace has a great style and offers advice in fashion, beauty and hair. Honored on The Root 100’s List of the Most Influential African Americans for 2017, Marie is the Editor and Chic for the blog established in 2008. Their over 1.7 million followers gain insight and advice from the couple’s 17-year marriage.

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Livestream Shopping: When social commerce and video collide

Sprout Social

Much like watching a home shopping network, livestream commerce operates in a similar fashion. Livestream shopping first emerged in China in 2017 on platforms like Taobao, Weibo and WeChat, with estimates suggesting the value of live shopping to account for 20.3% What is livestream shopping? A better way to shop from home.

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