The Realtime Report

FEBRUARY 11, 2017

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Live Video. Scheduling.

Social Media 70

Social Media Tips Marketing Loyalty 70

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million Facebook: 8.4 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does.

Engagement 52

Engagement Social Media Strategy Meme 52

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. Look for more brands and influencers to share brilliant, engaging live video next year. If live video is engaging, 360 degree content can be immersing.

Trends 60

Trends Social Media Marketing Influencer 60

Janet Fouts

JANUARY 13, 2018

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

Facebook 125

Facebook Marketing Discount Authentication 125

Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

Social Media 108

Social Media Study LinkedIn Instagram 108

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Jon Loomer

SEPTEMBER 2, 2020

[NOTE: This post has been updated and completely rewritten from an original publication in 2017.]. The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Heck yeah, it is.

Facebook 187

Facebook Eventful Conversation Report 187

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Nov 26, 2017.

Features 230

Features Tools Smart Phone LinkedIn 230

Ignite Social Media

MARCH 12, 2021

than Facebook, Instagram, and Messenger combined. While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on. Content is moderated and audiences can engage only by liking content. Snapchat reaches 2X more 13-17-year-olds in the U.S. Lens Studio for AR.

Features 155

Features Social Media Marketing Activities 155

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. The Advantages of Webinars via Facebook Live.

Facebook 189

Facebook How To Hosting Groups 189

Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Intended Audience.

Course 40

Course Facebook Social Graph URL 40

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Firebelly

MAY 22, 2017

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. If you want people to be engaged the hashtag must relate to the image. Want people to engage with you?

Instagram 136

Instagram Engagement Tips Hashtag 136

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. New Instagram Features for Marketers.

Instagram 163

Instagram Marketing Analytics Influencer 163

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. 6 factors that affect the cost of influencer marketing. Engagement. Or how much you should be paying an influencer?

Cost 111

Cost Influencer Social Media Marketing 111

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Sprout Social

JANUARY 3, 2017

Cheers to 2017! CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM.

Upcoming 62

Upcoming Social CRM Tourism Travel 62

Ignite Social Media

SEPTEMBER 21, 2016

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. You’ve decided that you want to include Facebook Live as part of your brand’s social media strategy.

Engagement 60

Engagement Facebook How To Sports 60

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. The Advantages of Webinars via Facebook Live.

Facebook 142

Facebook How To Hosting Groups 142

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 225

B2B Company Facebook Video 225

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Unmetric

AUGUST 16, 2019

The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. Facebook was the most preferred social network for brands. In 2018, brands on Facebook received over 2x more interactions than on Instagram and 256x more interactions than on Twitter. Get started with Unmetric Discover.

Social Media 72

Social Media Engagement Campaign Fashion 72

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. Passive scrolling and low-quality engagement are now bad. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? A ghost town?

Feed 165

Feed Feedly News Facebook 165

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Template Templates URL 162

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning!  The soaps sold out within hours.

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Facebook saw some huge interactions from fans – 41 million posts, likes, and comments to be exact.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Ignite Social Media

FEBRUARY 16, 2017

In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. Here are a few tips to make digital marketing assets shine on social media. Make it engaging. Try new post formats, like Facebook Canvas ads and short, captivating video clips. Get your hands on the raw assets.

Social Media 158

Social Media Tips Marketing Guidelines 158

Buffer Social

AUGUST 9, 2018

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 And each week, two out of three people on Facebook visit a local business Page or an Event Page. billion people around the world are connected to them.

Feed 103

Feed Feedly News Facebook 103

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Instagram 145

Instagram Social Media Marketing Survey 145

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

Buffer Social

MAY 8, 2018

Lead generation is an important task for any marketing department. But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami Dolphins… How the Miami Dolphins generate leads from Facebook video. Step 2: Create an Engagement Custom Audience.

Video 105

Video Facebook Sports Campaign 105