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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. May 10, 2017: Your links suck.

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Social Media Automation Rules No Brand Should Break

Sprout Social

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. Automatic Direct Messages in Twitter are often frowned upon because they make you look like you don’t care about your followers. — BC Startups (@BC_Startups) April 11, 2017. Automate Your RSS Feeds.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. Twitter, LinkedIn, and YouTube now have their own Stories feature. Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

British festival veterans “Bestival” got creative with their headliner announcements in 2017, inviting followers to guess the act depicted in an abstract photo—a great example of how gamification can attract potential attendees and build buzz for an event. Use Targeted Social Media Ads.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots.

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How to Reduce Your Time on Social Media to Increase Your Blogging Productivity

ProBlogger

For example, my goal for Twitter is to be seen as an expert in my niche and to create freelance and media opportunities (it brought me my book deal!), while Facebook is about helping my community organise the chaos of family life through my tips and sharing high quality articles I curate for them.