Ignite Social Media
JANUARY 3, 2017
We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram. Utilize New Ad Offerings. Make New Metrics but Keep the Old.
Ignite Social Media
MAY 29, 2018
Although, the change in algorithm will impact CPM (cost per 1,000 impression) Facebook shared on average users were already spending less time on the platform in Q4 2017. Bloomberg reported higher ad prices in Q3 of 2017 with a 10% increase of ad spots and a 35% increase of prices.
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Ignite Social Media
JANUARY 25, 2017
As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective. For instance, if you separate by age group, you can see which one has a larger cart size and change your approach to maximize sales. Track conversions.
Buffer Social
MARCH 22, 2017
We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. Buffer (@buffer) February 26, 2017. Our top 5 must-try social tools of 2017 ⚒ pic.twitter.com/PyluAPJUya. Buffer (@buffer) February 23, 2017.
agora pulse
JANUARY 9, 2020
CPM: The average CPM across Instagram, Facebook, and YouTube is $8.26 This is cheaper than the average CPM with a major magazine of $1.09 per impression and the average broadcast TV CPM of $17 per 1,000 viewers. Social media stories are a cost-effective way to drive sales compared to traditional marketing methods.
Buffer Social
FEBRUARY 19, 2019
Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Buffer: Stories 50 percent less expensive for CPMs and 30 percent for CPCs than the feed. Specifically, vertical video vs. square video.
Ignite Social Media
SEPTEMBER 14, 2020
Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. 5 Social Media Tactics for your Holiday Marketing Strategy. Be Strategic with Paid Media.
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