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2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Think about appropriate hashtags and keywords to add to the conversation. Social Shopping.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . Social Post.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan!

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . 2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . Orbit Media). Monthly conversation theme.

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business. One very important factor for success on any social network including Facebook, is visual marketing. billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device. With more than 1.23

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For proof of this phenomenon, look at the success of Snapchat, Instagram, and other popular outlets for social video. For the sake of conversions, it’s good practice to get straight to the point.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For proof of this phenomenon, look at the success of Snapchat, Instagram, and other popular outlets for social video. For the sake of conversions, it’s good practice to get straight to the point.

Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing. The social network provides four ways to find and target the right people. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Facebook ads are highly controllable too thanks to easy to the easy to use Ads Manager dashboard and mobile apps.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How much of your web or blog traffic is coming from mobile devices? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? Why you should setup the goals and conversions feature within Google Analytics? 8 Steps to Develop a Social Business Plan (white paper).

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Some of them may not know better as they are not savvy on the new ways of social and digital marketing. They are more accustomed to traditional marketing where they blasted out messages designed in a one to many scenario, similar to blasting social spaghetti on the Facebook and Twitter walls and hoping it sticks. How to Subscribe to Social Zoom Factor Podcast .

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. Let's flip this conversation around. Why trust is so important in online marketing and social selling. Social Profit Factor Training Academy and Marketing Nutz Can Help! . You Are the Media: 10 Reasons You Need a Blog (episode 111).

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. 84% of women turn to social networks before making a purchase decision! If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid).

Why I love Agorapulse for Social Media Management

Socially Sorted

There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. . I have used Agorapulse for Social Media Management for a few years now, and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. . Meet Agorapulse for Social Media Management. There are many social media management tools that deserve a mention here.

[SOLVED] How Do I Clear The Facebook Messenger Notification When I Don’t Have A New Message?

SocMed Sean

This is one of those strange little glitches that keeps popping up in the Facebook mobile app. Each time this happens, the mobile app doesn’t display any new messages, but when I switch to the desktop site, I do see one. When you switch over to the conversation in mobile, however, viewing that sentiment doesn’t register as having read the message, which causes the sentiment to remain in unread status, causing the new message icon to recur over and over.

The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. . So I wanted to share with you the exact tools I am using right now as of early January, 2017. My Criteria for Top Social Media Management Tools. Pinning from my desktop or mobile.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. The News Feed is not a native experience on mobile. But social media has now moved on. billion of them are on mobile. Social Media Marketing

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SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

The social media marketing space can be a tricky playing field for online businesses. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne. Simply put, SentiOne is a social media monitoring and reputation management platform. It will help you listen, analyze, and respond to any conversation in your specific market (among other things).

Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” The technology extracts monitors brain activity and can be used for wellness, consumer insights, research, and even controlling things (a major use-case for people lacking mobility). 2), announced they are releasing a $1k+ smartphone next year billed as “The world’s first holographic media machine”. Social Media Trends Technology social media predictions

6 Social Media Trends That Will Take Over 2017

Sprout Social

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. However, social media marketers shouldn’t have to wait long until competitors start to catch up with their own facial lenses. In fact, Facebook already tested facial lenses for its mobile interface in 2016.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).

How to Use Instagram Stories to Increase Reach

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Stories take up a full mobile screen. This kind of social real estate is a big deal. Since social is sometimes one great big chain reaction, this is a great strategy to use. Website Conversions. Mobile App Downloads. Instagram Mobile Marketing Social Media MarketingWhen Instagram stories rolled out, I didn’t really get it.

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

The social media marketing space can be a tricky playing field for online businesses. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne. Simply put, SentiOne is a social media monitoring and reputation management platform. It will help you listen, analyze, and respond to any conversation in your specific market (among other things).

Online Marketing Trends & Strategies For 2017-18

Social Media Marketing

We are already in 2017, but it's not the end yet. Marketers create engaging content to make their customers act upon it as it generates conversions. In 2017 we can see more improved versions of native advertising used to grab consumer's attention. Live Video's: People who use social media are very well aware of the live video trend. Thanks to the fast growing internet and the pervasiveness of mobile devices.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. As T-Mobile was unrolling its unlimited data plan, we wanted them to see how valuable our computer vision technology could be and highlight how the two of us could collaborate. B2B companies have an attention problem.

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

What does the future look like for social media? However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there. 3 trends to watch in 2017 and beyond.

Why Your Business Should Use Facebook Chatbots For Messaging

agora pulse

Before I go into how social media managers and marketers can leverage chatbots, I’m going to explain why you should use them and why chatbot marketing is the must have still you need to learn. It is an active, personalized conversation with a customer. When consumers visit your website or social media pages, they can automatically give recommendations tailored to your customer’s shopping preferences based on their past searches.

The 10 Top Social Media Conferences of 2018

Pixlee

Navigating the digital and social media landscape can be overwhelming. Going to social media marketing conferences is a great opportunity to network and learn from social media marketing professionals from all over the world. In this post, you will find a list of the top 10 social media conferences for 2018 with top notch speakers covering a wide variety of topics from influencer marketing to shoppable Instagram. Social Media Week.

How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

What makes platforms like ClickMeeting, and webinars as a whole, so powerful is not only the popularity and intimacy touted in live video, but also the reuse value obtained from recorded versions as each has the potential to acquire emails , drive traffic, conversions, sales, and more. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged. The Social Spotlight.

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The Complete Beginner’s Guide to Quora Ads

agora pulse

For example, this view shows his our conversions over time. By placing these graphs side by side, you can easily analyze the relationship between ad spend and conversions. Conversions. Conversion % (We like this one — and it’s not available on Facebook). Now that you have seen everything under the Manage Ads tab, let’s take a quick look at the Conversion Pixel tab. Conversion Pixel for Quora Ads. Mobile OS. Only one conversion pixel.

How to Build a Brand on Instagram

agora pulse

Instagram is one of the most exciting and hottest social media platforms right now. I saw Instagram as the perfect fit for its visual-centric approach to social media. Planning to increase social media impression. Regular posting on any social media site is a must. A social media management tool like Agorapulse can help you line up your posts in advance. It’s simple to use, you can either do that on desktop or on mobile.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. The Square Video & Mobile Hypothesis.

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Here’s What to Tweet during a Slow Sales Period

agora pulse

Every Social Media Manager has been there at some point. As Social Media Manager it is your duty to save the day … but how? The Social Proof Tweet. Social proof is the psychology marketers use to gain trust and engagement via the actions of other users. Perhaps your sales are low because your potential clients are not 100% convinced about your product or services… enter social proof. Social Media Marketing Twitter management

The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Social Media Trends of 2019 #1. Brands will need to invest in social ads.

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Many times, individuals with smaller, more targeted followings see much higher engagement and conversion rates on their posts. Some influencers may not have the largest social media following, but drive a lot of blog traffic. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. A photo posted by Martin Fourcade (@martinfourcade) on Jan 18, 2017 at 11:40pm PST. A photo posted by Westend61 (@westend61) on Jan 16, 2017 at 1:53am PST.

How to Boost eCommerce Sales with Instagram

Convince & Convert

billion in total mobile ad revenue. And, in 2017, it is estimated to bring a revenue of $2.81 By 2017, that percentage is expected to scale up to 70.7 It gives consumers easy, mobile access to online shopping for your products. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. Hashtags also make your profile easier to discover across other social platforms.

Five Brands That Won In Social This Past Holiday Season

Ignite Social Media

Most clothing retail companies have mobile apps to shop from when you’re on the go. Nordstrom wanted shoppers to know that during the holiday rush if you did not have the time to get those gifts your loved ones have been waiting all year, then you can effortlessly access Nordstrom mobile to select the items you want. through their short video on Instagram featuring Santa himself using the mobile app to select a gift, pick it up all beautifully wrapped for his Mrs. Clause.

How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. That’s where qualitative and quantitative social media data comes in. Go to each social channel and review how it’s performing. Conversions.