Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Missing out on broader industry happenings and conversations cause you miss trends or opportunities.

Team 160

Team Marketing B2B Eventful 160

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

Trends 40

Trends Social Media Predicition Instagram 40

Buffer Social

JANUARY 19, 2017

Do you have big goals you’d like to achieve in 2017? I hope this helps in your 2017 planning and maybe even provides a little inspiration. For example, in Q1 of 2017, I have set a Total Engagement goal of 1,000,000 interactions with our posts across social (Likes, comments, shares). We do, too. The answer is goal-setting.

Social Media 40

Social Media Community building Metrics Communities 40

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. We are excited to announce the availability of our 2017 content marketing editorial calendar template. Monthly conversation theme. Social Post.

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Template Templates Trends Content 167

Convince & Convert

JANUARY 11, 2018

That said, my friends’ misleading introduction results in some lovely party conversations, the most recent being, “Do you think we’ll always call social media ‘social media’?”. The conversation pivoted. YouTube, a platform I’ve always struggled to call a “social media,” had a rocky 2017. I chortled.

Social Media 154

Social Media Consultant YouTube Instagram 154

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 143

Trends Social Media Instagram Influencer 143

Hootsuite

APRIL 26, 2021

In this article, we’ll go over: How Google My Business Messaging works — on desktop and mobile. Once you’re set, continue reading to find out how to activate the Messaging feature and handle messages on desktop and on mobile. Google My Business launched Messaging in 2017, but at the time, it was only available on mobile.

Examples 122

Examples Google HootSuite Notification 122

BeingOptimist

MAY 31, 2023

Understanding VSCO VSCO is a popular image and video-transforming mobile app for Android and iOS devices. If you are able to monitor and see who has been seeing your profile, then you can reach out to them and start a conversation. It was founded by Joel Flory and Greg Lutze in the year 2011.

Privacy 98

Privacy Platform Policies FAQ 98

Sprout Social

FEBRUARY 3, 2017

Our #SproutChat community turns to mobile apps. For a mobile app to be valuable to social media marketers on the go, it has to have a well organized UI. — Sid says (@Sidneytoldme) February 1, 2017. — Adriane Davis (@AdrianePatrice) February 1, 2017. — Brad Lovett (@Brad_Lovett) February 1, 2017.

Social Media 40

Social Media Tourism Mobile Social Media Management 40

agora pulse

NOVEMBER 9, 2017

It’s been on the mobile app for a while but it was recently launched on Desktop. I’ve been dipping into the mobile version to find content examples to show students in training sessions. Back in June of 2017, they held their first-ever Communities Summit bringing together hundreds of group admins.

Feed 121

Feed Feedly Facebook Groups 121

Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey.

Analytics 45

Analytics Survey Mobile Study 45

Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” It appears Twitter knows full well the industry is going to need more than just 1 good quarter of active user growth to get back on its feet, stating revenue growth is expected to lag user growth for the rest of 2017.

Instagram 104

Instagram Twitter Engineering Influencer 104

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. It helps auto dealerships all over the United States increase conversions, website activity and sales. Whiteoaks was also named Sprout Partner MVP in 2017. Fifty & Five.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Prime real estate – And lastly, if you really need to search for a reason for your brand to leverage Facebook Stories, consider that the Stories panel on the mobile app accounts for roughly 30% of a users’ screen. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

agora pulse

OCTOBER 3, 2017

LinkedIn native video has been rolling out to users since August 2017. Click and it expands to fill the mobile screen. How to create or upload LinkedIn native video from the mobile app. ” Upload and shoot LinkedIn native video from the mobile app. As with mobile, add a caption and click post. Open your app.

LinkedIn 122

LinkedIn Video Mobile Feed 122

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Pam Moore

APRIL 22, 2017

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. This episode is part of a series of conversations that will cover influencer marketing in detail. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. SoundCloud.

Influencer 166

Influencer Tips Marketing Training 166

Postcron

APRIL 28, 2018

With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. This followed a LinkedIn update in July 2017 , which introduced native video to LinkedIn users. New marketing data suggestions that using video can increase conversions by up to 80%.

LinkedIn 74

LinkedIn Engagement Team Video 74

Twist Image

APRIL 2, 2017

Their 2017 report had some massive shifts, that make for a fascinating chat about the current state of media and future opportunities. With that, Tom is also the co-author of The Mobile Commerce Revolution , with Tim Hayden , and directed the research behind Jay Baer 's bestselling business book, Hug Your Haters. advertising podcast.

Mobile 45

Mobile Research Advertising Hosting 45

Ignite Social Media

JANUARY 25, 2017

Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). Track conversions. One of the beauties of many social networks is the ability to track conversions to see which creative resonates best and with whom. When conversion tracking is in place, you can see which elements result in the best ROI.

CPM 60

CPM Discount Buy Cost 60

Pam Moore

APRIL 14, 2017

You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business. billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device.

Template 167

Template Templates Facebook iPad 167

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. Let's DO this!

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

NOVEMBER 25, 2015

Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation. But that’s not even as impressive as the fact that… Social media ad spending is likely to exceed $35 billion in 2017. That may have a little something to do with Twitter’s great focus on mobile….

Advertising 112

Advertising Social Media List Statistics 112

Twist Image

MAY 16, 2017

4+ billion videos are viewed daily on their platform and yet, YouTube ranked dead last for consumer safety in BI Intelligence's 2017 Digital Trust survey. A new infinity icon will allow a photo or video message to be replayed forever until the receiver exits the conversation thread. App of the Week: Mobile Pocket. . instagram.

YouTube 63

YouTube Survey Instagram Mobile 63

Twist Image

MAY 15, 2017

4+ billion videos are viewed daily on their platform and yet, YouTube ranked dead last for consumer safety in BI Intelligence's 2017 Digital Trust survey. A new infinity icon will allow a photo or video message to be replayed forever until the receiver exits the conversation thread. App of the Week: Mobile Pocket. . instagram.

YouTube 58

YouTube Survey Instagram Mobile 58

Postcron

MAY 29, 2018

In August 2017, Facebook introduced Watch, a new platform for shows on Facebook. Chatbots use artificial intelligence to help them answer customers’ questions in a conversational tone. Because people are messaging on their mobile devices more than they’re using social media. Host a Facebook Watch Party.

Social Media 56

Social Media Hubspot Groups Groups 56

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. In 2017, mobile shopping had it’s first 2 billion dollar spend on Cyber Monday.

Strategy 92

Strategy Social Media Hashtag ROI 92

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Forbes astutely predicated that influencer marketing would explode in 2017 , going so far as to say it is “ the most effective form of advertising.” Influencer Marketing. AI and Machine Learning.

UGC 41

UGC Trends Marketing Curation 41

Later

MARCH 6, 2019

While the majority of Instagram conversations used to look something like multiple flame emojis and ‘O.M.G’ The Instagram audience clearly wants to follow the engagements between celebrities — it’s like overhearing the “cool gang’s” conversation at high school, you’re being let into something supposedly private.

Comments 86

Comments Instagram Brands Feed 86

agora pulse

JANUARY 19, 2017

Many times, individuals with smaller, more targeted followings see much higher engagement and conversion rates on their posts. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. A photo posted by Martin Fourcade (@martinfourcade) on Jan 18, 2017 at 11:40pm PST. Promote Your Takeover.

Instagram 60

Instagram Hashtag Influencer Campaign 60

Oktopost

JUNE 21, 2022

In 2017, 48% of B2C brands used influencer marketing, versus just 11% of B2B companies utilizing similar practices. If one of these influencers were to speak about a new practice or tactic for achieving better work-life balance, it would spark more conversations across the industry.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

MAY 7, 2018

A robust social media presence is a requirement to be relevant in today’s mobile-centric economy, and the most successful businesses are dedicated to meeting their customers where they are – on social media. Instagram Stories Vs. Snapchat Stories.

Instagram 43

Instagram Social Media Compete Loyalty 43

Pam Moore

DECEMBER 11, 2016

2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . 70% of B2B marketers plan to create more content in 2017 compared to 2016.

Template 167

Template Templates Content NewsCred 167

Rebekah Radice

JANUARY 7, 2019

Engagement: number of people participating in the conversation. This is the conversation happening in and around your company vs. the competition. Conversions. Log into your account and go to: Acquisition – Social – Conversions. Increase lead (student) conversion rate by 21%. Post Performance.

Social Media 145

Social Media How To Metrics URL 145

Socialmedia.biz

OCTOBER 13, 2016

In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors. Video, in particular, has become a runaway success, due in large part to the increased use of mobile devices.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Pixlee

NOVEMBER 15, 2017

At the Digital Marketing Innovation Summit, marketing leaders from Google, Nike, PepsiCo & more come together in candid conversation to discuss their challenges and establish real strategic solutions. Read one CMO’s key takeaways from the 2017 conference here. Digital Marketing Innovation Summit. February 27-28, 2018.

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Conference Social Media Class Trends 40