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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Now deep into ad msmt @abxindex.

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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. . — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. IR has a business focus.

Skills 221
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Enter our content calendar.

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How companies use video content on social media

Visually SM

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. When you go for the interview format, you can invite specialists of the market, influencers, team members, or even customers. Learn what works and delegate the execution to your team.

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22 Side Projects From the Buffer Team

Buffer Social

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 225
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. The post Three Things Twitter’s Marketing Team Needs to Do appeared first on B2B Marketing Blog | Webbiquity.

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