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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. So why would we think that marketers and business leaders would think any different when it comes to social media? Get instant results with this super duper quick social media plan!

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.

Mobile 158

3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to.

Skills 169

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . 2017 content marketing statistics. 2017 content marketing predictions. Orbit Media).

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

He or she has a new idea that is going to “save the company.” The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics.

Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing. The social network provides four ways to find and target the right people. Is Facebook advertising worth it?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.

Mobile 123

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

Mobile 118

Four Good Reasons to Have Your Social Media Channels Covered on Holidays

Ignite Social Media

This will trickle over to your social media pages in no time – especially when it comes to incoming mentions, questions, or complaints. You may think between presents, eggnog, and family that social media usage would be down during the holidays.

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

The social media marketing space can be a tricky playing field for online businesses. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne. Adi Englander Social media marketing

Review 121

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Social Media Marketing Trends. Yet another post about 2018 B2B marketing trends?

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Social Report.

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . We search marketers need to leverage social media to better target local users.

Brands 173

Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” At the time of the post, several companies were emerging to focus on brain-computer interfaces (BCI). Visit our services page to see how we can help your company do the same.

Why I love Agorapulse for Social Media Management

Socially Sorted

There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. . I have used Agorapulse for Social Media Management for a few years now, and I love it. Meet Agorapulse for Social Media Management.

8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Buffer Social

Much has been written on the Buffer Blog about social media strategy. One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. What makes for truly good social media content?

Tips 114

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. This is when companies need you to complete at least two steps to login, e.g. PIN + Touch ID, password + Touch ID, password + code sent to your mobile phone, etc.

The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. .

10 Free Tools to Help You Understand Your Social Media Audience

Buffer Social

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And often, you’ll find the answers by turning to data and social media analytics.

Tools 111

The Ideal Cover Photo Size for Each of the Major Social Media Platforms

Buffer Social

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page , LinkedIn Company Page , or YouTube channel , your cover photo is the biggest image on the page. Resources Social Media Marketing

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made.

UGC 114

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

The social media marketing space can be a tricky playing field for online businesses. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne. Adi Englander Social media marketing

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version.

Feed 109

Why Your Business Should Use Facebook Chatbots For Messaging

agora pulse

Before I go into how social media managers and marketers can leverage chatbots, I’m going to explain why you should use them and why chatbot marketing is the must have still you need to learn. Mobile Marketing Social Media Marketing

The 5 Biggest Holiday Marketing Mistakes To Avoid

agora pulse

Make note of each of these days at the beginning of the holiday season, utilize them in your social media calendar. Novelty sock companies should use a listening dashboard to see what their competitors are up to this holiday season.

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Robert is a content and marketing specialist at one of the leading essay writing companies. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! This expectation holds true for mobile apps, as well.

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

What does the future look like for social media? However, there are some clues out there as to what the future in 2017, and beyond, may look like. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 114

The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. Their mobile device makes it too hard to enter the form information.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming. Be human: Not just social media; be social.

B2B 259

The Complete Beginner’s Guide to Quora Ads

agora pulse

Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. Platforms (desktop vs mobile – select at least one). Mobile OS. social media management Social Media Marketing

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Social Media Optimization.

Tools 267

8 Key Steps for a Successful Instagram Takeover

agora pulse

Some influencers may not have the largest social media following, but drive a lot of blog traffic. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. A photo posted by Martin Fourcade (@martinfourcade) on Jan 18, 2017 at 11:40pm PST.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Read on for our top five must-haves for planning social content in 2018.

Here’s What to Tweet during a Slow Sales Period

agora pulse

Every Social Media Manager has been there at some point. The sales manager enters the marketing office on the last week of the month because leads are down and the company looks set to miss target. As Social Media Manager it is your duty to save the day … but how?

6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

The smallest viable market is the biggest insight any company can have. Blast any press you get all over social media. Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day! Ramon will wake up any room at 8 am!

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. There’s so much to consider in creating great images for social media —for me, the size and shape tend to get locked in before I even realize what’s happened. Ideal image sizes for social media.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

So, should your agency use emojis in social media? Nice to see that happiness and love outweigh angry and sad in the social media space!). 5 Reasons Your Agency Should Use Emojis in Social Media Marketing. And social media users respond positively to emojis.

Measuring the Best Times to Post on Social Media

Sprout Social

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network.

How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance.