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Is Your Business Ready For Mobile Marketing?


Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . Social Post.

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Trending Sources

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan!

3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. How to Prioritize Your Social Networks for Business.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. What is included in this article and episode #228 of the Social Zoom Factor Podcast: . 2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . Orbit Media). Social Post.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

He or she has a new idea that is going to “save the company.” ” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. Every goal or objective is not a perfect candidate for social media or marketing.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years.

Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing. The social network provides four ways to find and target the right people. A basic one uses a company’s own CRM, POS or mailing lists. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Is Facebook advertising worth it?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens. Why Mobile Optimization Is Important. If you have ever opened a marketing email by a company that clearly didn’t think of mobile users, you know how it makes recipients feel.

6 Lessons I learned from Seth Godin at SmartHustle Conference


The smallest viable market is the biggest insight any company can have. Blast any press you get all over social media. Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day! Ramon will wake up any room at 8 am!

How to create mobile-friendly content with Google’s AMP

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Google is placing more and more emphasis on speed and mobile friendliness. Mobile Tools

Four Good Reasons to Have Your Social Media Channels Covered on Holidays

Ignite Social Media

This will trickle over to your social media pages in no time – especially when it comes to incoming mentions, questions, or complaints. Retailers often stock their stores with extra employees to help during the busy holiday season, so why should your social media channels be any different? Your customers are accustomed to quick, helpful responses from their favorite brands on social media all throughout the year, so be sure to hold up that expectation during this time.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Social Media Marketing Trends.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid).

SentiOne Review: Monitor and Augment Your Social Media Presence

The social media marketing space can be a tricky playing field for online businesses. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne. Simply put, SentiOne is a social media monitoring and reputation management platform. With social listening tools, you can specifically look for brand mentions and connect with users that have a strong purchase intent.

Why I love Agorapulse for Social Media Management

Socially Sorted

There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. . I have used Agorapulse for Social Media Management for a few years now, and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. . Meet Agorapulse for Social Media Management. There are many social media management tools that deserve a mention here.

LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write an article”


You can now add hashtags to an article before you publish, making it easier for professionals to easily discover and search for your content in the Feed (hashtags are now searchable on mobile and coming to desktop very soon). What skill is essential in your job or at your company, and why?

Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” At the time of the post, several companies were emerging to focus on brain-computer interfaces (BCI). The technology extracts monitors brain activity and can be used for wellness, consumer insights, research, and even controlling things (a major use-case for people lacking mobility). There were two companies I cited in the previous posts, Emotiv and NeuroSky.

8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Buffer Social

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. Make a commitment to social media.

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The Ideal Cover Photo Size for Each of the Major Social Media Platforms

Buffer Social

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page , LinkedIn Company Page , or YouTube channel , your cover photo is the biggest image on the page. While there isn’t a one-size-fits-all cover photo size for all the social media platforms, the information is out there. The best cover photo size for all major social media platform.

10 Free Tools to Help You Understand Your Social Media Audience

Buffer Social

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics. Feel free to click on any of the social media platforms to skip to its section.

The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. . So I wanted to share with you the exact tools I am using right now as of early January, 2017. My Criteria for Top Social Media Management Tools. Pinning from my desktop or mobile.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. The News Feed is not a native experience on mobile. But social media has now moved on. billion of them are on mobile. Social Media Marketing

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made. Here’s a quick overview of the social media mistakes we’ve been making until recently: Focusing on quantity over quality. Being on all social media platforms. Social Media Marketing Tips / How To

SentiOne Review: Monitor and Augment Your Social Media Presence

The social media marketing space can be a tricky playing field for online businesses. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne. Simply put, SentiOne is a social media monitoring and reputation management platform. With social listening tools, you can specifically look for brand mentions and connect with users that have a strong purchase intent.

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Robert is a content and marketing specialist at one of the leading essay writing companies. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold.

How to Use Buffer for Social Media Teams: The Complete Guide

Buffer Social

Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. How to use Buffer to manage your social media team.

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Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. A number of game developing agencies, which were earlier developing games on platforms like desktop and console are gradually inclining towards mobile gaming.

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. There’s so much to consider in creating great images for social media —for me, the size and shape tend to get locked in before I even realize what’s happened. Ideal image sizes for social media.

The 5 Biggest Holiday Marketing Mistakes To Avoid

agora pulse

Make note of each of these days at the beginning of the holiday season, utilize them in your social media calendar. Novelty sock companies should use a listening dashboard to see what their competitors are up to this holiday season. One of the first to go, unfortunately, is social media engagement monitoring. Use Agorapulse quick social media monitoring and management. If you’re worried about not keeping up, download the Agorapulse mobile app.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. While some channels are seasoned veterans when it comes to the social media story game, others are just joining in on the fun. Social Media Stories Breakdown by Channel.

The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Social Media Trends of 2019 #1. Brands will need to invest in social ads.

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Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

What does the future look like for social media? However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there. 3 trends to watch in 2017 and beyond.

The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. Their mobile device makes it too hard to enter the form information. You can also ask for various location information, job title and company information, and levels of education among other things. LinkedIn LinkedIn Marketing Tips Social Media For Agencies

Why Your Business Should Use Facebook Chatbots For Messaging

agora pulse

Before I go into how social media managers and marketers can leverage chatbots, I’m going to explain why you should use them and why chatbot marketing is the must have still you need to learn. When consumers visit your website or social media pages, they can automatically give recommendations tailored to your customer’s shopping preferences based on their past searches. Mobile Marketing Social Media Marketing

Online Marketing Trends & Strategies For 2017-18

Social Media Marketing

We are already in 2017, but it's not the end yet. In 2017 we can see more improved versions of native advertising used to grab consumer's attention. Live Video's: People who use social media are very well aware of the live video trend. Thanks to the fast growing internet and the pervasiveness of mobile devices. Social Media: Many businesses don't put many efforts in social media promotions as they don't see revenue coming from it.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Make it interesting: Mobile gaming. Be human: Not just social media; be social. Guest post by Cheryl Joy.

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How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.”

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The Complete Beginner’s Guide to Quora Ads

agora pulse

Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. Platforms (desktop vs mobile – select at least one). Mobile OS. It’s unethical, unacceptable, and part of the reason why I left the company shortly thereafter. The only thing we have is the general topic, like “social media management” or “Facebook ads.” social media management Social Media Marketing

Five Brands That Won In Social This Past Holiday Season

Ignite Social Media

Most clothing retail companies have mobile apps to shop from when you’re on the go. Nordstrom wanted shoppers to know that during the holiday rush if you did not have the time to get those gifts your loved ones have been waiting all year, then you can effortlessly access Nordstrom mobile to select the items you want. through their short video on Instagram featuring Santa himself using the mobile app to select a gift, pick it up all beautifully wrapped for his Mrs. Clause.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated. Social Media Optimization. 26: The 29 Best Social Media Monitoring Tools. #27: 39: The Eight Best Social CRM Tools. #40:

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Ask yourself what your company’s end goal is when it comes to social strategy.