Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Why UGC is Powerful for Beauty Brands.

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Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Source: Facebook.

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. The shoe company Stuart Weitzman recently launched the #EYELOVE campaign in collaboration with it girl of the moment/supermodel, Gigi Hadid. Stuart Weitzman. Under Armour.

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Sprout Social

AUGUST 12, 2020

To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. Take a page from Nike’s book and make use of UGC and on-screen text. Partner with influencers.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Sprout Social

APRIL 11, 2017

Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Then the company Regrams some of the best photos onto their own feed.

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Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). This type of content is most often seen on Instagram, a social network that tends to be over filtered and influencer-heavy. The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. Do Good During the Holiday Season.

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Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. For example, a coffee roasting company might share content on International Coffee Day, while a donut company could share a series of engaging stories on International Donut Day.

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Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. January 2017. A photo posted by The Honest Company (@honest) on Jun 9, 2016 at 10:25am PDT.

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Buffer Social

OCTOBER 27, 2016

And by 2017, this figure is predicted to rise to 70.7%. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Instagram has become an incredibly important network for brands. In fact, 48.8%

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Ignite Social Media

JANUARY 11, 2017

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Use influencers for notoriety and credibility. Leverage user-generated content (UGC) to tell your story. So, who better to promote your product or company than the very people who adore, use & share your product already?

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Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. We’ll start with Carusele’s specialty service -influencers. Finally, there’s User-Generated Content (UGC).

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Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Facebook Shopping.

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Later

JANUARY 30, 2019

A branded hashtag is a hashtag that’s unique to your company when using Instagram for business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. A post shared by Free People Movement (@fpmovement) on Nov 19, 2017 at 7:50am PST. Every industry has its respective key influencers.

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Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience. Instead of copying these examples, use them as inspiration.

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Thanks to the rise of Lightroom presets , and tons of other great photo editing apps , brands, business, and influencers can take advantage of carousel posts to show off their digital edits.

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Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

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Pixlee

DECEMBER 30, 2020

I had interned at ABC my last year of college, which led me to my first job working for the newly launched FOX Interactive Media company in Beverly Hills. I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team. I work with ambassadors.

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Sprout Social

APRIL 5, 2017

Post real-time updates: Whether you’re slated for a product launch or a company update, scheduling takes the stress out of social and allows you to focus on other things. — Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. — Grubhub (@Grubhub) March 25, 2017.

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Later

AUGUST 11, 2019

billion in 2017. According to Lizzie MacNeill, Later’s Partnerships & PR Lead , a lot of businesses run 2-3 promotions per week throughout the entire holiday season, including Instagram posts, stories, influencer marketing, and more. A post shared by jeannette ogden (@shutthekaleup) on Nov 24, 2017 at 3:48pm PST.

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agora pulse

NOVEMBER 25, 2020

Company social media profiles usually appear at the top of SERPs for branded keywords. Company logos and images from social media also pull through to the SERPs. That means better brand recognition, increased interest in your company, and potentially more sales. Influencer marketing amplifies reach. Considerations.

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Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . Oh wait it was 2017. ? ?? ?? View this post on Instagram. Feeling a little guilty lately… ????????? You the best LP!

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Buffer Social

MAY 9, 2016

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling.

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agora pulse

FEBRUARY 22, 2020

But small businesses, startups, and companies with limited funding often don’t have access to high social media budgets. Additionally, “borrowed” photos are often poor quality, pixelated and not on brand for your company. I love user-generated content (UGC). Here’s what they can do. But they can be expensive.

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Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. You don’t have to be a B2C company. troops as interpreters and support personnel abroad.

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Hootsuite

OCTOBER 28, 2019

— Netflix US (@netflix) December 11, 2017. Reformation uses UGC to sell clothes. But a similar coordination effort could work just as well with partners or influencers. When the plain-packaged company took to Twitter this year, it translated its minimalist branding to a plain-talking brand voice. follow me”.

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