Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers.

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Buffer Social

JANUARY 25, 2018

Social media is going mobile. We’re very grateful to the companies and organizations that have collected and analyzed the data. billion social media users in 2017, and this number is ever growing. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07

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Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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Statistics Mobile comScore Marketing 108

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

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YouTube Strategy B2B Marketing 111

Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Source: Facebook.

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Social Media Brands Content Real Estate 121

agora pulse

OCTOBER 3, 2017

LinkedIn native video has been rolling out to users since August 2017. The first hint that native video was on the way was in August 2016 when they announced Influencer videos. These were 30-second videos from the people LinkedIn called Influencers. Click and it expands to fill the mobile screen. More on this later).

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LinkedIn Video Mobile Feed 122

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly In 2016, a new video sharing mobile app named Douyin launched in China. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products. First there was Vine, then Musical.ly, and now TikTok.

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Meme Marketing Authentication Feed 111

Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey.

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Analytics Survey Mobile Study 45

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. We are excited to announce the availability of our 2017 content marketing editorial calendar template.

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Template Templates Trends Content 167

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). This way your title is less likely to be cut off in suggested videos, search, and mobile results.

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YouTube HootSuite Marketing Video 145

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”.

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Marketing YouTube Overview Instagram 110

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

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agora pulse

JANUARY 19, 2017

Choose Your Partner/Influencers Wisely. The next step in executing a successful Instagram takeover is choosing the right influencer or partner. How you choose your Instagram takeover partner or influencer will be largely based on your goals. Have a clear buyer persona in mind when looking at the influencer’s followers.

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Instagram Hashtag Influencer Campaign 60

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Plus, it seems less like an ad and more like sharing a proud moment for the company. For example, since Patagonia is an eco-friendly company, so was their campaign.

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Strategy Social Media Hashtag ROI 92

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They optimize their LinkedIn company profiles. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on.

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Social Media Social Networking Training Instagram 167

Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. say they plan to increase their social strategy on visual platforms by 2017.

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UGC Brands Content Instagram 60

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Hootsuite

JUNE 25, 2019

Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. These contests can require entrants to follow both accounts for a mutual gain, or just your company’s account. Our winners in action!

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Examples Social Media Instagram Hashtag 111

Pixlee

MAY 7, 2018

A robust social media presence is a requirement to be relevant in today’s mobile-centric economy, and the most successful businesses are dedicated to meeting their customers where they are – on social media. They serve as a sneak-peak into the life of a friend, celebrity, or influencer. Instagram Stories Vs. Snapchat Stories.

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Instagram Social Media Loyalty Compete 43

Pixlee

FEBRUARY 19, 2018

MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. July 9-11, 2018. Seattle, WA.

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Conference Marketing B2B Class 41

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. You can learn your followers’ demographics, interests, and influence.

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Analytics Social Media Tools Klout 111

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. For example, a coffee roasting company might share content on International Coffee Day, while a donut company could share a series of engaging stories on International Donut Day.

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Instagram How To Curation Fashion 75

Socialmedia.biz

OCTOBER 13, 2016

In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors. Video, in particular, has become a runaway success, due in large part to the increased use of mobile devices.

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Advertising Marketing Small Business Creative Commons 60

Pixlee

DECEMBER 29, 2017

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group. HT-NEXT : San Diego, CA (March 12-14 2018).

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Buffer Social

OCTOBER 16, 2017

In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. Your strategy should include a basic company mission statement, content plan and goals. It all starts with planning.

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Social Media Tips Video Industry 112

Buffer Social

AUGUST 22, 2019

In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams It shipped over one million smoothies in just one year after launching nationwide in the U.S. Something that no company seemed to be offering. More than 100,000 customers now use its service. It’s an incredible story. But back to SEO….

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Marketing YouTube SEO Engineering 71

Later

MAY 3, 2019

Spark AR Studio is an augmented reality platform for Mac & Windows that allows you to somewhat easily create AR effects for mobile cameras. But equally important was Facebook’s decision in 2017 to launch its own software for brands and designers to create customized AR effects. . Best Practices for AR Effects on Instagram.

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Instagram Fashion Remix Examples 70

Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram.

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Influencer Instagram Tips Marketing 69

Buffer Social

JUNE 29, 2017

But, not only can images boost the performance of our content, they can also influence purchasing decisions: “Visual platforms such as YouTube, Snapchat, and Instagram are highly influential in shopping,” Nikki Karai Renaud, CMO at Zazzle explained in eMarketer’s US Millennial Shoppers 2017 report. How people react to stock images.

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Authentication Remix Marketing Tips 111

Buffer Social

MARCH 13, 2017

This post has been refreshed for 2017. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. ” Discover launched with 11 top media companies such as ESPN, The Bleacher Report, CNN and Vice. Discover: Snapchat’s media destination.

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Social Networking Social Media Examples Video 111

Diva Marketing Blog

JANUARY 31, 2017

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. We help companies of all sizes get the word out about the good work they are doing for their profession and their community. . We're still a small company, so Lee wears a lot of hats like we all do.

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Small Business Authentication Communities Questions 40

Diva Marketing Blog

JANUARY 31, 2017

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. We help companies of all sizes get the word out about the good work they are doing for their profession and their community. . We're still a small company, so Lee wears a lot of hats like we all do.

Small Business 40

Small Business Authentication Communities Questions 40

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew.

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SalesChoice

JANUARY 12, 2017

In other words, 70% of B2B Sales professional time is spent in administrative overhead, (responding to emails, in putting data into administrative systems, contact management, customer relationship systems, billing and inventory management systems, internal meetings, answering /returning mobile calls, responding to text messages, etc.).

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B2B Analytics Data Patterns 22

Hootsuite

FEBRUARY 5, 2020

Facebook launched Groups for Pages in 2017, and last year the company let brand pages join Private Groups. Mobile still reigns supreme. In fact, when it comes to marketing, 94 % of all ad revenue comes from mobile. Facebook Messenger is testing Screen Sharing for mobile. A group-centric redesign.

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Trends Facebook Groups Groups 145

Socialmedia.biz

OCTOBER 29, 2016

While you may not have the resources to hire a social-media firm to take the helm, you can certainly learn from the blogs, articles and tweets of experienced social influencers. What follows is a list of 10 such influencers. According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world.

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Influencer Social Media Resources HootSuite 60

Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. 3 Milton & Goose Team Up with Influencers for a Big Giveaway.

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