Webbiquity SMM

MAY 18, 2021

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” The exodus ticked up in 2015 and began to accelerate in 2017.

B2B 348

B2B Platform Social Media Twitter 348

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

Hashtag 40

Hashtag Campaign Instagram Conversation 40

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. Hashtag challenges.

UGC 139

UGC Hashtag How To Meme 139

Convince & Convert

DECEMBER 5, 2017

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. Marketing owns the voice of the company, while service owns that voice’s support.

Social Media 209

Social Media Marketing Team Upcoming 209

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Instagram posts using at least one hashtag receive 12.6% Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

agora pulse

SEPTEMBER 30, 2020

In fact, the company’s Twitter feed is hard to quit: It makes both a captivating and interesting read. Use these to create Twitter content as well as to come up with popular hashtags. Turn some of these into seasonal content as well as Twitter hashtags! MoonPie’s tweets have unique style.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. So hiring an influencer for an Instagram takeover might not be in the bag.

Instagram 70

Instagram Hashtag Metrics Marketing 70

agora pulse

JANUARY 19, 2017

Choose Your Partner/Influencers Wisely. The next step in executing a successful Instagram takeover is choosing the right influencer or partner. How you choose your Instagram takeover partner or influencer will be largely based on your goals. Have a clear buyer persona in mind when looking at the influencer’s followers.

Instagram 60

Instagram Hashtag Influencer Campaign 60

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

Social Media 111

Social Media How To Hosting Hashtag 111

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly Challenges are the norm, usually grouped together with a hashtag. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products. First there was Vine, then Musical.ly, and now TikTok. What is TikTok?

Meme 111

Meme Marketing Authentication Feed 111

Keyhole.co

MAY 29, 2023

If you learn the best Instagram features and how to improve your hashtag performance , you are well on your way to standing out with a social media presence. Every year, near the end of the year, Spotify provides users their year in review under the name and hashtag #SpotifyWrapped. 1 Spotify’s Wrapped What is it about?

Campaign 52

Campaign Social Media Hashtag Trends 52

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. Which one did you like best?

Examples 111

Examples Social Media Instagram Hashtag 111

Sprout Social

OCTOBER 10, 2019

Starting up a Twitter page for your company is easy. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. How to Find Popular Twitter Hashtags.

Strategy 109

Strategy Tips Twitter Marketing 109

Sprout Social

MAY 3, 2022

From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. Their recommendations range from excluding cannabis-related hashtags on posts, not putting dollar signs in your copy, or not using creative that depicts cannabis consumption. — RushDee Williams ????????

Social Media 88

Social Media Brands Content Guidelines 88

Keyhole.co

SEPTEMBER 18, 2020

Helps You Network with Influencers. Influencer marketing is pegged to be the next big thing in marketing. Influencers are now aware of the power they hold, and thus, tend to be selective with who they engage with on a deep basis. . The links you share should show Twitter how awesome you (or your company) are.

Twitter 97

Twitter Badge How To Authentication 97

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Try working with an influencer.

YouTube 145

YouTube HootSuite Marketing Video 145

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more.

Analytics 111

Analytics Social Media Tools Klout 111

Pixlee

JANUARY 25, 2018

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

APRIL 19, 2017

When you talk about the value of social media, you need to consider the value it brings to other aspects of your company as well. People don’t just want to buy from companies because they have good products and services. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Sprout Social

FEBRUARY 21, 2019

This combination is utilized by companies around the world and isn’t limited by the size of the company. In fact, smaller companies may find it easier to execute social listening since the online conversation isn’t as difficult to track. You’ll also be able to use listening to find new influencers.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Later

JUNE 12, 2020

Twitter and Square CEO, Jack Dorsey was one of the first to announce that his companies will be honoring Juneteenth as a company holiday from now on, in efforts to help instill a sense of pride in his employees. Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore. You can do it.

Social Media 106

Social Media Brands Creative Commons Education 106

Keyhole.co

MARCH 7, 2023

Social media monitoring has become essential to any company’s digital marketing strategy. It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence.

Social Media 59

Social Media Apple Trends Reputation 59

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. Scams are prevalent.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

SEPTEMBER 24, 2022

But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC) , the largest organization representing Indigenous women in Canada, since 2017. How can brands work with Indigenous content creators?

Communities 99

Communities Brands Instagram HootSuite 99

Keyhole.co

JANUARY 24, 2024

million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 Before 2017, the brand faced much more intense online competition from McDonald’s and Burger King. Market research can help you use trends and hashtags effectively to create funny but non-offensive content. million Facebook: 8.4 million YouTube: 136K Twitter: 3.8

Engagement 52

Engagement Social Media Strategy Meme 52

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Hootsuite

MAY 4, 2020

For instance, in 2017, Instagram shut down a bunch of automation services like the former go-to tool, Instagress. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of). What happened when I tried Instagram automation.

Instagram 140

Instagram HootSuite Software Comments 140

agora pulse

DECEMBER 17, 2019

TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. According to recent research, 89% of customers expect companies to act with integrity at all times. Paying influencers not aligned with your products or ethos to promote on your behalf. Explore TikTok.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Airbnb has come a long way from a small startup to a huge company that millions of people use globally.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

APRIL 26, 2018

For instance, tracking your top performing hashtags for the month or doing some competitive analysis. billion in 2017. That means when your customers have an issue with your company, the first place they head is social media, not your website. Insights is a great start, but at some point you’ll likely want more data.

Instagram 110

Instagram How To Influencer Analysis 110

Social Media Marketing

JUNE 12, 2013

PwC has the outlook for traditional media through 2017. If you''ve ever gotten pushback from an executive who thinks social media eats into productivity, perhaps you should help them understand what smokers are costing their company, in productivity, downtime and healthcare costs. In the first quarter of 2013, email grew by 11.6%

Social Media 130

Social Media Metadata Flipboard Metrics 130

Buffer Social

APRIL 29, 2019

According to the annual State of Social Media report that we conduct at Buffer, 25 percent of brands had posted a live video in 2016, and the number only grew to 30% in 2017. Live video is a go-to tool for influencers. Far from the rocketship growth that people expected. Use live video for a Q&A with your audience. Enjoy the show?

Video 75

Video Avatar Social Networking Instagram 75

Pixlee

OCTOBER 24, 2018

This type of content is most often seen on Instagram, a social network that tends to be over filtered and influencer-heavy. The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag.

Authentication 42

Authentication Brands CSR Hotels 42