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Top 10 RazorSocial Articles of 2017

Razor Social

The most shared articles on the list feature tips/commentary from influencers and industry experts. So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017.

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Social Media Automation Rules No Brand Should Break

Sprout Social

When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. If your favorite company publishes a blog post and you share it every time, then could you not automatically share that? — BC Startups (@BC_Startups) April 11, 2017.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Source: Facebook.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

UGC 41
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”.

Marketing 110
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Why Should You Invest in SEO?

Social Media Marketing

Boston is a culturally rich city, combining great architectural and historical places with old and new influences for thriving small coffee shops.With more than 50 plus colleges and universities in Boston, the city of Boston is full of students who would surely need a coffee break to make it through a gruesome day.

SEO 94
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How to Use Instagram Stories Highlights to Wow Your Customers

Later

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like.