Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. Buffer (@buffer) May 18, 2017. Buffer (@buffer) January 9, 2017. Buffer (@buffer) July 31, 2017.

Social Media 108

Social Media Study LinkedIn Instagram 108

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. 15 trends to watch out for.

Trends 40

Trends Social Media Predicition Instagram 40

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Webbiquity SMM

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” The exodus ticked up in 2015 and began to accelerate in 2017.

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B2B Platform Social Media Twitter 348

agora pulse

SEPTEMBER 30, 2020

Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends. If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. For even more inspiration, check out “ trending search ” from Unsplash.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Here’s what you need to know about Snapchat Stories. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

ProBlogger

APRIL 19, 2017

He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. She became the Executive Editor, running the editorial side of the company.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. ShareaCoke also became the number one trending hashtag on the platform. Instagram algorithm.

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Organization Flipboard Social Media Company 108

agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Pick a theme that’s trending to capture more engagement. Piggyback on What’s Trending.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

Team 160

Team Marketing B2B Eventful 160

Later

FEBRUARY 15, 2021

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. In 2021, the company is projected to reach 1.2

Film 100

Film Trends Hashtag Curation 100

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 million Facebook: 8.4

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Engagement Social Media Strategy Meme 52

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. In 2017, Instagrammers used the tag more than 1.5 In 2017, Instagrammers used the tag more than 1.5 million times. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Ignite Social Media

JANUARY 23, 2018

Just one word of caution, make sure you have a community manager prepared to reply back to all those comments! SocialMediaToday.com shared 50 Video Marketing Statistics for 2017, see a few bulleted below: 55% of people consume videos thoroughly – the highest amount of all types of content. Make more videos. Tell your story on IG.

Brands 111

Brands Statistics Instagram Video 111

Sprout Social

APRIL 11, 2017

Community hashtags. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Then the company Regrams some of the best photos onto their own feed. A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT. Branded Hashtags.

Hashtag 111

Hashtag Instagram Journal How To 111

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. 5 Glossier. glossier / 1.6 million followers.

Instagram 139

Instagram Brands UGC Travel 139

Buffer Social

JUNE 22, 2023

It’s common to see a dozen Twitter accounts posting in the same cadence or most TikTok trends that build on each other without any unique spins. A recent example she shared was a LinkedIn post after being laid off from her job in tech sales due to company restructuring. “Understand the challenges your community faces.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. This next point is less of a trend and more of a certainty.

Trends 298

Trends Social Media UGC Marketing 298

Buffer Social

MARCH 15, 2017

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. One way the company is approaching this challenge is through promoting camera-first communication.

Features 111

Features Facebook SMS Instagram 111

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

APRIL 14, 2017

While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts. — Your Creative People (@ycpideas) April 12, 2017.

Brands 55

Brands How To Hashtag Authentication 55

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017. How could we work with the broader community?

Brands 117

Brands Survey Microsoft Issues 117

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media can bring joy.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Buffer Social

JANUARY 23, 2018

P.S. Our very talented digital marketing strategist, Brian Peters , will be sharing about social media trends in 2018 at this conference. You’ll hear real-world, tactical case studies on how to use social media for storytelling, communications, and PR by senior executives from companies like BuzzFeed, Disney, and The Onion.

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Conference Social Media Price Hubspot 103

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

MAY 29, 2023

The company did not need to develop a new food or beverage item. In an era where sharing photos and adventures has become a norm, the brand jumped on this trend by asking users to share photos shot on their iPhone and use the hashtag #ShotonIphone. The campaign was a huge success and the trending hashtag now has over 28 million posts.

Campaign 52

Campaign Social Media Hashtag Trends 52

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. In 2017, 48% of B2C brands used influencer marketing, versus just 11% of B2B companies utilizing similar practices. But influencer marketing is not just for B2C.

Influencer 88

Influencer LinkedIn B2B Industry 88

Ignite Social Media

APRIL 17, 2018

One potential answer: community policing. Facebook has hesitated in giving the users the power to downvote or “dislike” content – when similar mechanisms, like the upvote/downvote process at Reddit or Wikipedia’s community of policing editors, have helped keep content accurate. PROBLEM #2: CONTENT CREATION.

Facebook 108

Facebook Reddit News Issues 108

Hootsuite

OCTOBER 8, 2019

Watch the webinar to find out the top 3 trends now. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. It’s also a community where people develop deep, life-long connections with one another. — University of British Columbia (@UBC) February 21, 2017. Crisis communication.

Education 111

Education Social Media Tips Policies 111

Likeable

MAY 3, 2021

Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better. After discovering drag performance, they decided to create the Haus of Amazing, a safe space for children who do drag in 2017.

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Committee Class Instagram Issues 103

Convince & Convert

OCTOBER 9, 2017

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Content that embraces good design and takes a different angle with a popular trend will captivate your audience. Over half of millennials are active users on Instagram. Hubspot Provides Value through Rich Content.

B2B 158

B2B Instagram Brands Hubspot 158

agora pulse

DECEMBER 17, 2019

TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. According to recent research, 89% of customers expect companies to act with integrity at all times. Create content for communities. Is there any company news or announcements you should feature?

Social Media 82

Social Media Authentication comScore Social Media Management 82

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. Show a different side of your company. Keep it fun.

UGC 139

UGC Hashtag How To Meme 139

Ignite Social Media

FEBRUARY 7, 2017

From content, to community management, to strategy & metrics, there are many important facets to social media. A video posted by Samsung Home Appliances (@samsunghomeappliances) on Jan 25, 2017 at 7:12am PST. For example, if a gas company decided to tweet about Beyoncé’s pregnancy, it would seem very disingenuous.

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Social Media Content Authentication UGC 60

Hootsuite

SEPTEMBER 9, 2020

Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Visit the Community tab, too. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand.

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YouTube HootSuite Marketing Video 145