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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59
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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Stuart Weitzman. Under Armour.

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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. 3 Key Social Media Takeaways to Guide Your Marketing in 2017. — The Key Social Media Objectives and Challenges for 2017.

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Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

And by 2017, this figure is predicted to rise to 70.7%. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Acknowledge and share content from community members. In fact, 48.8% of brands are on Instagram.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. It’s hard to spin that into a destination-focused campaign, but provincial tourism authority Hello BC hit the mark with their #ExploreBCLater campaign. Hello BC’s #ExploreBCLater.

Campaign 145
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The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

So I wanted to share with you the exact tools I am using right now as of early January, 2017. The culture of the company and how they handle customer service is one of the first things I look for. When I hear my community say that a tool is expensive, I sit up and listen. The company has to be forward-thinking.

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F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

Mark Zuckerberg, Facebook F8 conference 2017. We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. From Fast Company ). Global Connectivity.

Marketing 111