Laurel Papworth

AUGUST 24, 2017

Dear Students, just a quick note – the Facebook Groups app for Android and iPhone will be gone Sep 1st 2017. Facebook Groups builds community and brings people together in personal, practical, and powerful ways. This means you won’t be able to log into the Facebook Groups app after September 1, 2017.

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Groups Groups Facebook Badge 53

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

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Company Content UGC Authentication 40

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

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Software List Collaboration Class 40

Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. This campaign served to promote Tarte products, reward Tarte digital influencers, and build community.

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Hashtag Campaign Committee Apparel 45

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. Win it all and the party is on us.

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Creative Commons Conference Sports LinkedIn 242

Buffer Social

MAY 26, 2022

We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. This has always been a unique opportunity for us to come together as a team to celebrate what we've accomplished last year by giving back to charities that have a positive impact in our world - selected by all Buffer teammates together.

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Guidelines Team Survey Small Business 84

Buffer Social

JULY 20, 2021

There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. The first year in 2017, we invited our team to nominate any organization they wanted and chose seven that got the most votes.

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Small Business Startup Energy Organization 81

The Realtime Report

JUNE 1, 2020

The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families. Entrepreneur Magazine also celebrated the company’s culture in both 2017 and 2018. The company also connects with many individuals online. How Symmetry Financial Group Works.

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Groups Groups Insurance Review 103

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

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Influencer Engagement Fashion Retail 211

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. How did Banišauskas and his team do it? Amino Apps – a network of niche communities.

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Organization Flipboard Social Media Company 108

Buffer Social

MAY 8, 2018

And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. In 2017, the Dolphins became the #1 ranked NFL team for video views on Facebook. This brought in more than $4 million in revenue for the team. Too busy to read? Step 1: Create content.

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Video Facebook Sports Campaign 105

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

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Social Media Crowdsourcing Privacy Comparison 139

Social Media Strategies Summit

OCTOBER 30, 2019

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer. million reactions and 250K comments.

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Brands Facebook Journal Issues 108

Buffer Social

JANUARY 19, 2017

Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

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Social Media Strategy How To Influencer 40

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Template Templates Trends Content 167

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017. How could we work with the broader community?

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Brands Survey Microsoft Issues 117

agora pulse

SEPTEMBER 30, 2020

If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. In fact, the company’s Twitter feed is hard to quit: It makes both a captivating and interesting read. Create a Memorable Context for Your Brand.

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Social Media Management Social Media Tips Content 187

Ignite Social Media

APRIL 17, 2018

One potential answer: community policing. Facebook has hesitated in giving the users the power to downvote or “dislike” content – when similar mechanisms, like the upvote/downvote process at Reddit or Wikipedia’s community of policing editors, have helped keep content accurate. PROBLEM #2: CONTENT CREATION.

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Facebook Reddit News Issues 108

Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. For the 2017 Super Bowl, both the Patriots and the NFL took advantage of Facebook Live to capture fans’ interest during moments before and after the game. Esurance Sweepstakes.

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Social Media Insurance Eventful Hashtag 106

Sprout Social

JANUARY 5, 2017

This year we gathered nearly 100 project suggestions ranging from product ideas for Sprout and Bambu, to a new approach to company-wide community service , to ways to make our office and events even more fun. On top of the move we also had to consider the number of teams presenting. Bring on 2017. What a day.

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Committee Project Wiki Posterous 65

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

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Groups Groups LinkedIn Template 109

Buffer Social

JANUARY 23, 2018

You’ll hear real-world, tactical case studies on how to use social media for storytelling, communications, and PR by senior executives from companies like BuzzFeed, Disney, and The Onion. Social Media Conference for PR, Marketing, and Corporate Communications is exactly as its name suggests. Back to top. Back to top.

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Conference Social Media Price Hubspot 103

Sprout Social

MARCH 10, 2017

Team Sprout will be presenting along with Fifty & Five on, “Three Strategies to Prove the ROI of Social to your Clients & Win More Business” on Thursday, March 16, 2017 at 4 p.m. — Fifty & Five (@FiftyandFive) March 8, 2017. — Sortis Marketing (@SortisMarketing) March 8, 2017. SproutChat.

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ROI Sentiment Analytics Report 52

agora pulse

DECEMBER 17, 2019

TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. According to recent research, 89% of customers expect companies to act with integrity at all times. Only featuring your CEO and management team and forgetting everyone else. Create content for communities.

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Social Media Authentication comScore Social Media Management 82

agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? Gear up to help a community or charity this December for a feel-good factor that will benefit everyone.

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Social Media Management Social Media Trends Meme 183

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. In 2017, 48% of B2C brands used influencer marketing, versus just 11% of B2B companies utilizing similar practices. But influencer marketing is not just for B2C.

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Influencer LinkedIn B2B Industry 88

Later

JUNE 12, 2020

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Twitter and Square CEO, Jack Dorsey was one of the first to announce that his companies will be honoring Juneteenth as a company holiday from now on, in efforts to help instill a sense of pride in his employees.

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Social Media Brands Creative Commons Education 106

Pixlee

DECEMBER 8, 2016

He went to the University of Vermont and majored in Community Entrepreneurship, which he loves to tell people is essentially “Business for Hippies.” How would you describe your sales team? Everyone on our team brings a unique perpective to the table and we all want to win, but we also want to see each other win.

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Travel Startup Compete Team 48

Hootsuite

OCTOBER 8, 2019

This past weekend, the Harvard and Howard football teams met at Harvard Stadium to play the first-ever game between the two schools. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. It’s also a community where people develop deep, life-long connections with one another. Crisis communication.

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Education Social Media Tips Policies 111

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Voce Communications. BConnected, LLC. Bien Media.

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Automotive Reputation Social Media Management Retail 71

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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UGC Brands Apparel Content 59

Sprout Social

AUGUST 12, 2020

To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social.

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How To Apparel Influencer YouTube 131

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Let your whole team contribute to your social media success with Buffer. About Your Company or Team. Job Purpose or Scope.

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Social Media Management Social Media How To Applications 101

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. 3 Key Social Media Takeaways to Guide Your Marketing in 2017. — The Key Social Media Objectives and Challenges for 2017.

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Social Media Report Survey How To 40

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges. Your social media policy should serve as a reminder for employees to never imply or claim to speak on behalf of your company unless stated otherwise.

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Policies Social Media How To Privacy 70

Hootsuite

SEPTEMBER 9, 2020

Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Visit the Community tab, too. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand.

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YouTube HootSuite Marketing Video 145